Email deliverability
Improve the deliverability of your emails in real-time based on feedback from ISPs. This is helpful as you're fine-tuning your overall email marketing program or trying to get the most out of high-volume moments.
Features
Email Reporting
Use built-in reports in Adobe Campaign to quickly analyze email delivery and engagement data and share the reports on an automated or recurring basis. Email delivery data can also be exported to Adobe Analytics or other tools for further visualization and analysis.
Email is effective. But only when it’s read.
You need to make informed decisions to improve your email campaigns and data can empower you to do it. But organizing all your data in a way that’s easy to digest requires the right reporting tools.
The email reporting feature in Adobe Campaign lets you quickly generate detailed reports and analyze delivery and customer engagement data. However you use the data, our reporting feature lets you understand how your emails drive customer behavior on other channels, how to optimize your email campaigns for success, and how to understand delivery performance by ISP, device type, or inbox provider.
See what makes it work.
Robust reporting
Use ready-made reports to help you quickly summarize and analyze email delivery and engagement data. Customize any of the reporting templates, or define your own success metrics based on the KPIs that matter the most to your business.
Campaign + Analytics integration
Pass delivery data from Campaign to view alongside other digital analytics metrics in Analysis Workspace in Adobe Analytics for cross-channel reporting.
Customization
Customize your reports in different ways — share the data with colleagues on an automated or recurring basis, or export it for further visualization and custom analysis.
Real-time insights
Filter by device, location, inbox type, or customer segment. Get actionable real-time insights so you can immediately understand how and when customers interact with your emails.
Learn more about email reporting in Adobe Campaign.
Get the details on dynamic reports.
Find out how to monitor your campaigns with dynamic reports that are real time and customizable in our tutorial video.
Learn from examples.
See how Travelocity discovers what content appeals to customers and sends more personalized emails in this customer video.
See related features.
Campaign reporting
Campaign reporting lets you to report on aggregate data relating to all of your outreach efforts, including emails, SMS and push notifications, social media, and even direct mail.
Adobe Analytics integration
Use the Adobe Campaign + Adobe Analytics integration to enable cross-channel reporting, create and share audiences across teams, and deploy real-time remarketing triggers.