A viewer receives personalized streaming insights and upgrade offers powered by Adobe’s real-time data and AI-driven recommendations.

MEDIA AND ENTERTAINMENT USE CASE

Deepen customer relationships with personalized experiences.

Media and entertainment companies can strengthen customer relationships and drive growth with the right add-on and upgrade campaigns. Adobe connects the dots across the customer journey in real time, enabling tailored, AI-powered engagement that boosts repeat visits, upgrades, and merchandise sales.

Drive incremental revenue with personalized offers, timely messaging, and optimized engagement.

A sports fan receives personalized merchandise offers, showcasing Adobe’s real-time personalization and engagement capabilities.

Turn audience interest into measurable growth.

Identify customers actively streaming, ordering, and engaging across your platforms — and deliver timely, relevant offers. Adobe solutions unify customer preference and behavioral data to power smarter cross-sell and upsell strategies, letting you engage the right audience with the right message at exactly the right moment.

Connect customer identities and engagement across every touchpoint, including connected TV, mobile apps, web, theme parks, and retail.
Perform fast, holistic analysis to understand customer interests and needs to maximize revenue.
Use AI to access real-time customer insights, identify key moments, and personalize experiences.

Learn about customer-centric engagement

Guide every customer and sports fan to their next best experience.

Keep customers engaged and coming back by triggering next-best offers based on behaviors such as attendance, video completion, or purchases. Adobe lets you deliver timely, relevant promotions — whether for a new film, exclusive merch, or next season’s tickets — that make each customer feel like it was created just for them.

Build a centralized offer library and intelligently prioritize what each customer sees across every touchpoint.
Manage and optimize cross-channel and individual interactions in real time with flexible rules, formulas, and AI-powered decisioning.

Learn about Adobe Journey Optimizer

A movie fan browsing showtimes receives a personalized ticket offer, highlighting Adobe’s real-time engagement tools.

“With Adobe’s AI capabilities, we expect to gain customer insights and validate our learnings twice as fast, accelerating Sling TV’s decision-making so we can optimize our marketing efforts for maximum impact.”

Jay Suh, Vice President of Digital Marketing
Sling TV

Read SlingTV’s story