Image showing how Adobe uses AI to detect churn risk and personalize content to boost viewer retention.

MEDIA AND ENTERTAINMENT USE CASE

Captivate your viewers to cultivate loyalty and minimize churn.

Growth in media and entertainment requires a successful viewer retention strategy. Adobe helps you detect churn signals early so you can deliver relevant, AI-powered content and offers that strengthen engagement, and turn fleeting views into lasting relationships — all while prioritizing data privacy, security, and customer trust.

Turn casual viewers into loyal fans using Adobe solutions.

Visual highlighting Adobe’s predictive analytics to identify at-risk viewers and deliver timely, personalized offers across devices.

Mitigate churn with predictive insights.

Identify at-risk viewers and act quickly using valuable insights. By connecting customer data from across touchpoints — such as connected TV (CTV), mobile, and web — Adobe provides you with a comprehensive view that enables timely, personalized offers that boost retention.

Connect customer identities and engagement across all channels and devices for a holistic view.
Use AI models, churn scores, and cohort analysis to understand customer behavior and prevent customer turnover.
Identify disengaged or inactive customers and deliver targeted offers to reignite interest.

Learn about Adobe Customer Journey Analytics

Boost CTV app adoption among mobile-first viewers.

Build lasting relationships with your viewers by expanding how they engage with your content. Adobe lets you identify and convert mobile-first viewers who haven’t started using your app. By using data-driven insights and smart targeting, you can deliver relevant promotions that boost app downloads and drive deeper engagement.

Analyze first-party data to find mobile users who aren’t using your CTV app.
Understand your subscribers’ intent better by uncovering behavioral patterns and preferences using cross-channel insights and transparent AI modeling.
Activate personalized campaigns that drive app downloads and keep viewers connected to the content they love, wherever they choose to watch.

Learn about customer-centric engagement

Image illustrating how Adobe identifies mobile-first audiences and boosts app downloads with contextual messaging and smart targeting.

Graphic showing Adobe’s data-driven approach to re-engage past viewers with personalized content and timely outreach.

Re-engage lapsed viewers with cross-channel personalization.

No matter how effective your viewer retention efforts are, all businesses are susceptible to losing viewers. With Adobe, you can reconnect with past audiences through intelligent, data-driven campaigns that reignite interest, foster lasting engagement, and boost revenue.

Leverage unified customer profiles and AI-powered journey insights to identify and understand lost audiences.
Re-engage with precision by orchestrating timely, relevant experiences across channels that reflect individual preferences and behaviors.
Deliver tailored incentives and content recommendations that attract viewers back to your platform.

Learn about customer-centric engagement

“Adobe is the foundation for all that we do in the digital space. All our backend digital analytics are done using Adobe products. Ultimately, we know that each fan has their own individual journey, so we’ve customized our content around those different segments and how they engage with the sport.”

Travis Trembath, VP of Fan Engagement
PGA TOUR

Read PGA TOUR’s story