Adobe generative AI is evolving how customers experience your brand.
As a leader and a visionary in artificial intelligence, we know generative AI has the potential to reshape every aspect of marketing — from planning to execution to analysis. With Adobe Sensei GenAI — our new AI technology — customer experience teams will use natively embedded generative AI to amplify their expertise and deliver more accurate and personal customer journeys.
Create multi-faceted experiences that are campaign and channel-specific using Sensei GenAI to bring customer data and content together at scale.
Native generative AI
Integrated generative AI in Experience Cloud products and Adobe Experience Platform accelerates experience creation, delivery and measurement.
Built for the enterprise
Meet the needs for enterprise security, privacy and compliance, while providing guardrails for brand standards and ethical biases.
Here's what's on the horizon with Sensei GenAI.
Put asset creation — and every variation — on autopilot.
AI has always been a fantastic feature of Adobe Experience Manager Assets. With the addition of Adobe Firefly with Adobe Express you can create, variate and scale like never before.
Text to image - Use natural language prompts to generate images and assets.
Text effects - Stylise and create text effects using your unique descriptions.
Asset styles and variations - Instantly generate content variations, changing components such as colours, objects and scenery.
Use and reuse - Resize and adapt content to use across channels, including web, social, email and mobile.
Immersive experiences heightened with intelligence.
Adobe Sensei GenAI for Experience Manager Sites provides tools for copywriting, re-writing, summarisation and elaboration and tone of voice changes all within the editing interface. With Sensei GenAI, you can autonomously create content that is:
Brand aware - Create content that incorporates brand tone of voice, style guidelines and other specific requirements.
Personalised by audience - Leverage granular content performance insights to personalise for any persona across all channels.
Region specific - Go beyond translation and adapt your content based on regional preferences and behaviour patterns.
Continually optimised - Run experiments to determine which variations perform best and use insights to improve future AI-generated content.
Sophisticated cross-channel insights simplified with AI workflows.
Customer Journey Analytics brings together cross-channel insights to help marketers see roadblocks and uncover engagement opportunities. Generative AI will power intelligent captions for visualisations, giving brands instant insight.
AI assistant - Generate natural language ad hoc questions to query the data and quickly extract insights, without an analyst.
Intelligent Captions -Generate natural language insights that let teams capture the power of data storytelling.
Anomaly detection - Quickly find statistically significant, unexpected trends in your data.
Text-based insights - Get contextual insights instantly, empowering even novice users to confidently extract insights.