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Stay ahead of the curve with industry-leading AI services.

AI Services by Adobe Sensei blends the creative power of generative AI and integrated workflows to help marketers accelerate innovation and deliver the exceptional experiences customers deserve.

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Experience speed and scale with Adobe Sensei GenAI.

At Adobe, we’re always innovating to support your business growth. That’s why we’re excited to introduce you to Adobe Sensei GenAI — our generative AI for Adobe Experience Cloud. It’s your co-pilot to help you connect with more customers. Use it to generate personalized content and copy, humanize your conversational experiences, and create audiences and journeys — all with exponential productivity.

Explore Sensei GenAI

Better customer experiences — start to finish.

Our advanced AI features transform your data into actionable insights, AI-generated content, and automated workflows to help marketers achieve ROI faster and discover new ways of connecting with customers.

Natively embedded AI

Improve teams creative velocity of ideation with AI-driven experiences.

Content scalability

Create and iterate dynamic content and harmonize messaging for consistency.

Actionable data insights

Better understand customers’ interests and needs, and personalize experiences to the right audiences.

Patented data privacy tools

Give teams the insights they need while ensuring customer preferences and regulatory policies.

Smarter delivery. Better results.

Experience-focused AI makes it possible for marketers to conquer the impossible — meeting customers where they are with a thoughtful experience to keep them coming back. Here’s how AI in Adobe Experience Cloud helps teams predict customer behavior, generate meaningful campaigns, and ensure a better return on every marketing investment.


Let AI mine the data and deliver insights.

Tracking every digital interaction is impossible. Use AI to cut through the noise by surfacing the right insights to know what to deliver, understand what’s working, and quickly activate campaigns with a higher chance of conversion.

Advanced marketing measurements. Quantify the incremental impact of all marketing activities across business and campaign goals and effectively forecast, plan, and optimize return on marketing investments. Learn more

Deep customer insights. Discover unique insights at the individual level to improve audience segmentation to better personalize and activate across hundreds of destinations. Learn more

AI-powered analytics. Get a closer look at your customers and understand the cause and effect along the customer journey. Learn more


Content, collaboration, and smart commerce.

AI-driven content intelligence lets you streamline cross-team content workflows, repurpose top-engaged content, and deliver impactful personalized experiences that inspire action.

Sophisticated asset intelligence. Reduce manual metadata entry with AI-fueled tagging technology that learns relevant keywords and brand attributes to make searching your site easier. Learn more

Personalized commerce experiences. AI-driven product recommendations and live search results, as well as real-time views of your customers’ search behaviors, let you deliver relevant shopping experiences that improve conversion and retention. Learn more


Customer journey AI.

From email campaigns to social polls, Adobe’s advanced predictive insights let you design end-to-end journeys based on customer behaviors and engagement preferences. AI helps you find and target high-value customers, retain existing ones, and optimize experience delivery to improve campaign ROI.

Predictive lead and account scoring. AI tools in Adobe Real-Time CDP predict how leads and accounts will likely move through the buyer journey, helping B2B marketers focus on the right prospects. Learn more

Robust marketing automation. Embedded AI in Adobe Marketo Engage helps your marketing teams instantly connect, inspire, and retain customers through advanced lead nurtures and content trigger features. Learn more

Expedited testing. Embedded smart features make your life easier with AI-driven guidance on the right experience and optimizing delivery for every individual customer — no matter where in the journey. Learn more


“We’ve learned that customers in the propensity score range of 90 to 100 converted three times higher than average — that’s a 3x higher conversion rate.”

Steve Schultz, Head of Marketing Technology, Esri

Read Esri’s story

Questions? We have answers.

What is Adobe Sensei?
Adobe Sensei, our AI and machine learning technology, is embedded into the Adobe Experience Cloud, powering products like Adobe Journey Optimizer and Real-time Customer Data Platform. Sensei in the Adobe Experience Cloud helps teams predict customer behavior, generate meaningful campaigns, and ensure better returns on marketing investments.
Does Adobe Sensei integrate with Adobe Experience Cloud products?
Yes. Adobe Sensei is integrated across the Adobe Experience Cloud product portfolio. Adobe Sensei uses AI and machine learning technology to mine data, deliver insights, streamline cross-team content workflows, and design end-to-end journeys based on customer behaviors and engagement preferences.
What are AI services?
AI Services — or Artificial Intelligence as a service (AlaaS) — is any service that outsources to third-party AI tools, enabling companies to explore AI business capabilities at a fraction of the expense of developing in-house AI techniques. Common applications for marketers include personalizing customer experience, scaling content, and generating data insights.
What is workflow integration?
Workflow integration streamlines daily workflows and task completion by building connections and integrations between various business applications. Workflow integration is useful for eliminating data silos, getting the most out of business applications, and improving productivity.
What is generative AI?
Generative AI is a type of artificial intelligence software that can be used to create content via algorithms. This content can include art and imagery, audio, video, code, text, and simulations. Generative AI models so this by analyzing the vast amount of content available across the internet — or specific databases and platforms — to predict the 'best fit' and create an output for a user-entered prompt.