Adobe Primetime Features

Adobe Primetime is here for you no matter where you are along the TV Everywhere journey. We’re an independent third party, and our features are trusted to power 99% of authentication services in North America. We’re ready to help you deliver great advertising and subscription experiences. And we can help boost your revenue along the way. Get to know our features and see what Adobe Primetime can help you accomplish.

Advertising revenue

Adobe Primetime helps you improve your ad targeting to boost your inventory yield.

Currency Optimization

Use machine learning to significantly reduce waste for your demo-based ad campaigns across devices.

Learn more about Currency Optimization ›

Dynamic Ad Insertion

The world’s largest media companies rely on Primetime Dynamic Ad Insertion to deliver TV-quality, targeted video ad experiences for the biggest live events.

Learn more about Dynamic Ad Insertion ›

Interface with ease.

Subscription revenue

Adobe Primetime helps you deliver great TV Everywhere experiences for your subscribers.

Recycle your content.


Unlock pay TV content on any device with the Emmy award–winning solution that powers 99% of pay-TV households in the United States.

Learn more about Authentication ›

Concurrency Monitoring

Reduce unauthorized account sharing across all of your streaming pay-TV properties.

Learn more about Concurrency Monitoring ›


Use a single workflow to build and deliver video across every device and platform.

Learn more about TVSDK ›

Let’s talk about what Adobe Primetime can do for your business.

Let’s talk about what Adobe Primetime can do for your business.