Every story has a beginning. Help yours have a happy ending.
Today’s customers crave personalised experiences, yet many advertisers struggle to deliver. As your customer’s use of ad blocking continues to rise — along with their expectations — coming up with that elusive, actionable game plan for personalisation becomes more important. You know you’ve got a great offer, but you’re not sure how to convey it in a way that seamlessly tells the whole story. And the last thing you want to do is irk your customers with generic messages played on repeat.
With rules-based experiences, you build out stories with logical chapters and sequences. This can help you target audiences consistently along the messaging journey and engage them on a personal level. A decision-tree model further drives strategic shifts that keeps your ads clear, concise and on message. When you tell stories that engage customers in a logical way, you’ll improve loyalty and have them wanting more.