Group profiles into segments using Segment Builder to target your most valuable users and measure the population of a segment in real time to improve your campaign results.
Get unrivalled customer intelligence with bi-directional, real-time data transfer from Adobe Analytics. By bringing together two sources, audience analytics offers more robust, consolidated reporting that provides segment-level performance to better inform optimisations.
Two engines are better than one.
You have a lot of data about your users. And you know which segments are your most valuable audiences. But you don’t know what actions your audience is most likely to take next or what messaging they’ll respond to.
The audience analytics feature combines insights and reports from Adobe Analytics with the data in Adobe Audience Manager. Every time a user visits your digital content, Audience Manager collects information about audience segments and sends the data to Adobe Analytics for processing in real time. Adobe Analytics integrates the data into your workflow to give you a full view of each user and segment.
See what makes it work.
Adobe Analytics analyses data and creates customised reports from multiple sources. Analytics reporting will provide insights from a segment point of view, encompassing traits from second- and third-party sources, media campaigns and onboarded files from a segment point of view, rather than by a data source.
Adobe Audience Manager shares data with Adobe Analytics in real time, so you always have the most accurate and relevant information available to learn about your audience, understand segments and create the most effective campaigns.
Privacy and user agreements
Only data that can be shared without violating privacy and agreements is sent to Adobe Analytics. Use the data privacy control in Adobe Audience Manager to control the privacy settings for each data source.
Learn more about audience analytics in Adobe Audience Manager.
Get your questions answered.
Understand how audience analytics works in our Help section FAQs.
Discover other use cases.
Learn the ways other people have used Audience Analytics in our Adobe blog.
See related features
A/B test segmentation
Split segments into mutually exclusive groups to test the performance of different targeting platforms or algorithmic models against your KPIs, so that you can ensure you’re hitting success metrics.
Define how devices are stitched together, either at the user or household level to focus or expand targeting parameters. Based on the profile rules you set, you can manage identities and deliver a consistent experience across devices.