Adobe Experience Platform features.

From data ingestion and preparation to intelligent decisioning and engagement at scale, Experience Platform is purpose-built with shared composable services to power key data workflows in multiple applications and channels.

Make your data matter.

Centralise all your customer experience data to build real-time customer profiles and apply powerful data science and artificial intelligence (AI) for instant personalised cross-channel experiences at scale.

Data Ingestion

Ingest, standardise and persist customer data from across your enterprise in batch and real time and then push that data to internal and external workflows.

Get details

Experience Data Model

Translate your data into a single standard data model or language, that makes customer data equally useful across your organisation through standard schemas and schema-based workflows.

Get details

Real-Time Customer Profile

Tie all data — including behavioural, transactional, financial, operational and beyond — together into complete, centrally accessible profiles you can use to deliver personalisation in real time.

Get details


Connect multiple technologies to streamline the way they work together to more easily and more quickly deliver engaging customer experiences.

Get details

Data collection

Fast-track data to both Adobe and non-Adobe destinations with globally distributed edge computing engines that are optimised to support demanding, real-time events.

Get details

Identity Service

Get a comprehensive view of the people behind the devices, including recognising them on unfamiliar devices, to understand how they interact with your brand and enhance personalisation efforts.

Get details

Build and automatically maintain audience segments based on real-time customer profiles as that data is centralised in Experience Platform.
Data Governance

Classify, manage and enforce how your data is used to empower data stewards and privacy specialists to manage policies for their experience data in one place.

Get details


Manage privacy requirements for consumer data in Adobe products, including addressing individuals’ data access and delete requests and keeping up with future regulations.

Get details


Protect your stored data with a secured infrastructure of components and services that’s monitored by our operations teams.

Get details

Earn trust with privacy and security.

Gain your customers’ trust by securing their data, respecting their privacy and ensuring their data is used appropriately within your organisation. Turnkey solutions for adhering to data privacy regulations, like GDPR and CCPA and industry-specific regulations, like HIPAA, make it possible to deliver personalised experiences while remaining compliant.

Discover valuable data-driven insights.

Quickly and easily access your standardised data from all channels to uncover and act on descriptive, predictive and prescriptive insights.

Query Service

Explore and distil your stored customer datasets in Adobe Experience Platform — including behavioural, CRM, point-of-sale data and more to generate impactful insights and signals that you can act on.

Get details

AI and machine learning services

Leverage powerful AI services to better understand your customers, predict customer behaviour and make informed AI-driven decisions.

Get details


Get all the developer tools you need to build on, integrate and extend Adobe product functionality.

Go to developer console

Build on an open, extensible platform.

Create new customer applications faster with open APIs in Experience Platform, whether you’re an Adobe customer, a system integrator or an ISV.

Content as a Service v2 - experience-platform-features - Wednesday, November 15, 2023 at 14:53