Success starts on the server side.
Now more than ever, the optimisation landscape offers freedom, flexibility and unparalleled opportunity — if you have the tools and resources to get the job done. But this kind of flexibility shouldn’t be reserved just for marketers.
We’ve developed Adobe Target with not only marketers but developers and product managers in mind. This really shows with our server-side optimisation platform. Developers gain unparalleled flexibility — including full control over the entire personalisation process — with our delivery API, which allows you to initialise Adobe Target in any environment or platform.