Engage audiences with personalized experiences that drive growth.
Deliver more value, cultivate brand loyalty, and unlock business growth — all while maximizing efficiency. Adobe’s AI-powered solutions provide marketing and IT teams with the tools to deliver highly relevant media and entertainment experiences and data-driven monetization opportunities.
Adobe powers digital experiences for leading organizations across media, streaming, sports, and live entertainment.
22% increase in website conversions.
10X better ad-match rates.
800 segmented campaigns to deliver 500 million targeted emails.
26% more global digital visits.
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Explore Adobe solutions tailored for media and entertainment.
Adobe connects your data, content, and delivery channels to help you craft real-time, tailored experiences that are designed to captivate.
Grow revenue with customer-centric experiences.
Empower your teams with unified data and a holistic view of the customer journey. Adobe lets you deliver more customized experiences and pinpoint optimal moments for cross-sell and upsell opportunities — from subscription upgrades to repeat attendance at live sports events.
Transform raw data into actionable insights that drive personalization.
Identify and engage high-value customers across your entertainment offerings.
Guide customers to their next best offer with automated offer decisioning.
In today’s saturated streaming landscape, viewer retention is critical. Adobe can help media and entertainment organizations cultivate and retain a loyal viewer base through relevant AI-driven, personalized customer experiences.
Unify and analyze each viewer’s data from every touchpoint — including connected TV (CTV), web, mobile, and more — from a centralized platform that prioritizes data privacy, security, and customer trust.
Uncover content viewing and engagement patterns, viewer preferences, and the potential for churn.
Proactively re-engage customers with tailored content suggestions and experiences that anticipate and meet their expectations and preferences, fostering retention and loyalty.
Collaborate with confidence. Grow with your audience.
Whether you run a streaming platform aiming to reach new viewers or a sports network looking to maximize ad revenue, Adobe can help you connect with other brands and publishers in a secure, privacy-driven environment — unlocking shared insights, expanding reach, and driving measurable results through trusted data collaboration.
Discover and activate high-value audiences across emerging channels, like connected TV, digital audio, and commerce media.
Enhance advertising and co-marketing efforts with deeper insights, precision targeting, and seamless collaboration.
Showcase premium audience segments to attract brand investment, boost ad revenue, and strengthen business relationships.
Streamline content operations with AI and automation.
Harness the power of generative AI and intelligent automation to supercharge your content supply chain — accelerating speed to market, improving agility and efficiency, and maximizing ROI across every channel.
Scale content production and speed up delivery with collaborative, AI-powered tools that streamlines the creation of copy and creative variations across channels.
Eliminate bottlenecks and improve efficiency by automating repetitive tasks and standardizing campaign planning with intelligent workflows.
Empower promotional partners to easily access, reuse, and adapt approved assets — ensuring brand consistency and faster go-to-market execution.
AI-powered insights that fuel quality customer experiences.
Transform fan and audience experiences with AI-powered insights — accelerating discoverability and personalization, optimizing customer experience (CX) investments, and maximizing ROI across every touchpoint.
Get a holistic view of the customer journey with flexible data models and AI-powered analytics that surface deep insights into engagement, conversion, and content effectiveness.
Refine strategies and maximize impact by aligning content, brand presence, and marketing investments with factors proven to drive customer value and business outcomes.
Deliver personalized experiences at scale by using real-time insights to guide content, offers, and messaging, building stronger connections and long-term loyalty.
“Through our expanded partnership with Adobe, we’re unlocking new levels of creativity, connection, and customization that empower fans to not only feel closer to the game but also become creators and storytellers of their own NFL journeys.”
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You can make choices in the menu below about what cookies and other technologies you want us to use on Adobe sites when you visit them from this browser. You can always change those choices later by clicking on the Cookie Preferences link at the bottom of the page.
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General information
You can control how Adobe websites use cookies and similar technologies by making choices below. But note that if you disable cookies and similar technologies entirely, Adobe websites may not function properly.
Cookies are small text files stored by your web browser when you use websites. There are also other technologies that can be used for similar purposes like HTML5 Local Storage, web beacons, and embedded scripts. These technologies help us do things like remembering you and your preferences when you return to our sites, measure how you use the website, conduct market research, and gather information about the ads you see and interact with.
You can make choices in the menu below about what cookies and other technologies you want us to use on Adobe sites when you visit them from this browser. You can always change those choices later by clicking on the Cookie Preferences link at the bottom of the page.
If enabled:
We can improve your experience by tailoring the site and the content to things we think might be of interest
We can better keep track of your preferences — like what language you prefer to use
We will better understand your likely interests so we can provide you more relevant Adobe ads and content on non-Adobe websites and in non-Adobe apps
It will help us improve the performance of our website and those of our partners who use the Adobe Experience Cloud
If disabled:
We won’t be able to remember you from session to session so the experience may not be tailored to your interests
We’ll still count your use of our site and services
You’ll still have access to the content of the site but certain features that depend on cookies may not function
You’ll still see ads, they just may not be as relevant to you
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These cookies are used to analyze site usage to measure and improve performance. Without them Adobe cannot know what content is most valued, making it hard to improve information we offer to you.
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