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Compare Adobe’s analytics solutions.
Adobe uniquely brings together the entire data-to-insight-to-action workflow with a centralized system for data collection, processing, analysis, reporting, and output. This gives teams across your organization a deep understanding of their business, empowering them to make better decisions more quickly.
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Customer Journey Analytics
Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.
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Key features
Unified customer-level data model
Advanced, unlimited segmentation
Flexible attribution and pathing analysis
High-speed, ad hoc analysis and visualization
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Customer Journey Analytics B2B Edition
Empower your marketing and sales teams with actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.
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Key features
Account- and buying-group–level analysis
Unified B2B data across the funnel
Advanced multi-touch attribution for B2B
Cross-role journey visualization and insights
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Digital Analytics
Adobe Analytics has powerful reporting capabilities and accessible tools that let you quickly transform digital data into actionable insights.
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Key features
Deep, flexible segmentation
Cross-device and cross-channel journey analysis
Advanced reporting and attribution
Enterprise-grade data collection and governance
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Content Analytics
Measure vital content performance and trends using AI to drive better customer experiences and optimize content at scale with Adobe Content Analytics.
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Key features
Asset-level performance measurement
AI-powered content attribution
Content impact across the customer journey
Native integration with Adobe Experience Platform and Customer Journey Analytics
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Product Analytics
With Adobe Product Analytics, teams can run in-depth analyses to spot friction points, identify conversion drivers, and create top-tier experiences.
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Key features
Event-based product insights out of the box
User and cohort analysis
Guided, self-serve analysis
Tight integration with Adobe Experience Platform
Analytics solutions driving results for the world’s biggest companies.
“I’ve always had a vision of looking at marketing data more holistically from an account perspective — not an easy task when dealing with global clients and organizations. Adobe solutions work together to help us connect teams and find more proactive ways to work with clients.”
Karen Hopkins, Global CMO
EY
Read the EY story
Learn more about Adobe’s analytics solutions.
Let us show you the full power of Adobe’s analytics solutions.
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Questions? We have answers.
How does Adobe Analytics help unify website analytics data across channels?
Adobe Analytics brings website analytics from web, mobile, and product interactions, giving marketing and business leaders a single source of truth for data-driven decision making.
It connects customer journeys, breaks down data silos, and enables fast analysis across all platforms.
- Integrates behavioral data in real time for holistic visibility
- Automates insights and delivers actionable results instantly
How does Adobe Analytics help solve data governance and privacy challenges for C-level tech leaders?
Adobe Analytics includes robust data governance controls and privacy features to help organizations meet compliance, protect customer data, and manage disparate data sets. C-level tech leaders can implement granular permissions, automated data processing, and consistent standards across platforms.
- Integrates privacy safeguards for customer information
- Delivers centralized governance over web and mobile analytics
- Ensures regulatory compliance seamlessly
What problems does Adobe Analytics solve for senior analytics and marketing leaders with siloed data systems?
Adobe Analytics breaks down digital analytics siloes by connecting multiple data sources, enabling holistic audience, product, and content analysis in one place. Leaders gain flexible, AI-powered tools to extract insights and act quickly—without waiting for IT support.
- Real-time integration of web analytics, product analytics, and content analytics
- Unlimited data exploration and cross-channel attribution
- In-depth reporting with unified customer profiles
Why should CMOs choose Adobe Analytics for optimizing digital marketing strategy and attribution?
CMOs choose Adobe Analytics because it helps teams to identify conversion drivers, optimize campaigns, and make informed decisions faster with AI-powered digital analytics and integrated attribution modeling.
- Reveals friction points and engagement opportunities in customer journeys
- Provides marketing attribution clarity across web and mobile channels
- Accelerates digital marketing ROI through actionable website analytics
title
Tap into a comprehensive suite of advanced analytics.
CardDescription
Adobe offers AI-powered analytics tools to give you insights into customer journeys, product engagement and usage, content performance, and more.
cardDate
2024-11-13
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page,caas:products/adobe-analytics