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Speed editing workflows and scale production with asset intelligence.

Assets uses Adobe Sensei, industry-leading AI, machine learning and intelligence to cut the time spent on tedious tasks like tagging, cropping and adapting assets for each channel and device. Turn complex tasks into easy, automatic workflows letting you transform and enhance digital assets at scale.

Tag, trim, and translate in a couple of clicks.

Just click to tag, trim, translate and transform

Adobe understands that asset-related processes like metadata tagging, cropping and keyword translation make delivering content at scale labour-intensive. That’s why we made Experience Manager Assets more than a simple search-and-find repository — it's a content engine that uses industry-leading AI to automate many workflows, doing seconds, what typically takes hours or days.

Assets automatically tags, crops and manipulates images and video, adapting them for cross-channel delivery. It also eliminates tedious metadata entry by tagging business-specific keywords typically missed by other algorithms. Assets also translates search terms, allowing users to enter a keyword in one language and get results in another, instantly.

https://main--bacom--adobecom.hlx.page/fragments/products/modal/videos/experience-manager/asset-automation#watch-smart-tags-and-asset-insights-video|Adobe can help

Adobe can help

Experience Manager Assets is more than just an asset repository. It’s a content engine that uses proprietary AI and machine learning to automate workflows, doing in seconds, what typically takes hours or days.

Assets automatically tags, crops and manipulates images and videos, adapting them for cross-channel delivery. It also eliminates tedious metadata entry by tagging assets and content fragments with business-specific keywords, using detection to identify objects, landscapes, colours, activities and points of interest. This not only makes it easier to find similar assets, it also streamlines asset ingestion. Assets also translates search terms, allowing users to enter a keyword in one language and get results in another, instantly.

Native AI powered by Adobe Sensei makes Assets the smartest DAM available. And with customised smart tags, advanced algorithms and machine learning, the more data the Assets receives, the more it learns, helping you to save time and deliver great experiences faster.

Watch Smart Tags and Asset Insights video

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Asset automation features

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