Digital asset management that does more than just manage.

Too many digital assets disappear in the depths of repositories — never to be used again. But with the right digital asset management, you’ll be able to quickly find and edit the assets you need, confirm that you have the right versions and share them across your teams and channels with ease.

Watch how our customers do it

The do-everything DAM.

Many companies struggle to meet the demand for new and personalised content because typical DAMS store assets in siloed systems, making it difficult for teams to find, manage and govern them. This problem is magnified for companies locked in a SaaS-based “starter” DAM that can’t be easily upgraded.

With Experience Manager Assets, Adobe reinvented the DAM, transforming it into a dynamic content engine that uses AI to streamline creative workflows and automate experience delivery at scale. Now, creative, marketing and IT teams can easily collaborate to launch highly tailored experiences with speed and impact. And because Assets is also cloud-native, it can automatically scale to meet traffic and processing demands, ensuring both the application and experiences remain responsive to change.

With all your assets stored in a single cloud-based, AI-powered solution, you can manage high volumes of assets, continuously innovate and ensure timely, relevant customer experiences.

Adobe can help

Experience Manager Assets is the only DAM that lets you find, edit, manage and deliver assets in a single platform — and now you can do all that with the speed and agility of a cloud-native solution. Create and share collections. Connect to the DAM from within Creative Cloud apps. Track who’s using which asset. Check on licensing permissions. Our DAM enables you to increase your content velocity so you can wow your customers and realise a greater ROI. Every single time.


“We can manage more than 500,000 global assets centrally with Experience Manager, so we decided to integrate the CMS and DAM functions.”

Tsuyoshi Tanaka, Manager, Office of Communication Technology, Digital Marketing Centre, Kao Corporation Morningstar

View Kao's story

Digital asset management features