Adobe Journey Optimizer Feature
Intelligent optimisation
Run experiments and simulations to continuously improve customer engagement and retention. AI-powered decisioning ensures that you deliver the right experiences to the right customers in just the right moments to boost engagement and achieve your marketing goals.
Real-time decisioning
Enhance your journeys and campaigns with a decision engine that analyses real-time profile data to deliver the next-best content, offer or experience, for each customer throughout their journey with your brand.
- Offer creation. Create text and visual offers with robust rule sets to ensure the right offers go to the right customers. Set fallback offers to ensure no customers slip through the cracks.
- Offer repository. Manage all your offers in one place. Search and organise your offers into rules-based collections so they are ready to deploy to your customers.
- Eligibility rules. Set eligibility rules to control which offers are surfaced and when. Additional context — such as customer profile attributes, events and other data — can be used to further refine offer delivery.
- Offer capping. Prevent fatigue by capping how often customers receive offers. Frequency can be limited by profile and placement and alternative offers can be configured for ineligible customers.
- AI-powered ranking. Rank offers for each customer based on likelihood of that customer engaging (e.g., open, click, download, subscribe). The model learns over time, boosting customer engagement and retention rates.
Learn more about real-time decisioning.
Content as a Service v3 - adobe journey optimiser - Tuesday, 26 November 2024 at 11.44
Experimentation
Create the most engaging experiences without guesswork. Run experiments to quickly optimise the impact of your customer engagement, from copy to imagery, channel mix to journey length and even engagement frequency and timing.
- Content experiments. Identify the perfect subject lines and body copy for each channel. Quickly generate multiple message variants using generative AI, then land on the perfect version for your target audience.
- Journey experiments. Go beyond copy, by testing journey lengths, channels, sequencing and more. Experiment with subsets of your customers to discover the winning formula for your business.
- Real-time results. Get clear, actionable outcomes from your experiments in real-time as they run, all without requiring deep statistical knowledge or complex sample size evaluations.
- Global control groups. Automatically remove a subset of your customers from experiments so you can see the powerful impacts of personalised, refined customer engagement.
- Scale winning experiments (coming soon). Act on successful experiments faster than ever. Top performing experiences can be quickly rolled out to audiences with a single click, driving measurable results.
Intelligent journeys
Break through the noise and capture your customer’s attention. AI and machine learning can help you to predict the perfect pathway and time to engage each customer.
- Journey path optimisation (coming soon). Use experimentation or AI decisioning to select the best path based on your ideal action or business goals.
- Send time optimisation for email and push notifications. Predict and send messages at the right time for every customer in order to maximise engagement.
Adobe AI Assistant
Chat with AI Assistant to simplify your work. Understand your data, auto-generate audiences and solve expert-level tasks within Adobe Journey Optimizer. Adhere to security standards with enterprise-grade data security and information governance.
- Enhanced product knowledge. Use AI Assistant to take full advantage of the features in Adobe Journey Optimizer and produce better work, faster. Ask AI Assistant, "How do I build a segment for my campaign?" or "How do I use Offer Decisioning?" to deepen your product knowledge.
- Troubleshooting. Navigate new scenarios or resolve workflow issues using AI Assistant to easily get answers based on product documentation or specific datasets without opening support tickets.
- Operational insights. Grasp how your teams are using datasets, audiences and journeys without getting deep in the weeds of complex queries and analysis.
Learn more about Adobe AI assistant.
Content as a Service v3 - adobe journey optimiser - Tuesday, 26 November 2024 at 11.45
Learn how to use intelligent optimisation features.
Find what you need in Experience League — our vast collection of how-to content, including documentation, tutorials and user guides.
Learn more | Learn more experience league journey optimiser offer decisioning
