It’s like TV. But better.
People aren’t watching TV on just TVs any more. They’re watching on phones, tablets, laptops and more. But just because they’re not watching just on TVs doesn’t mean they don’t expect a TV-quality experience. They do. Your challenge is to deliver those viewing experiences, even in complex situations like sporting events or when you’re using real-time programmatic ad decisioning. And because ad inventory is perishable, if your technology fails for even a moment, you could lose tonnes of unrecoverable revenue.
This is where Adobe Primetime Dynamic Ad Insertion comes in. With ad insertion into live, linear or VOD content, you can create targeted ad experiences without buffering or playback errors. Minimise complexity by taking advantage of Adobe Primetime’s existing integrations with leading ad servers. And deliver superior ad experiences with always-on viewability and support for Skippable VAST Ads. Because when you deliver better viewing experiences for your customers across devices, that leads to higher engagement and more revenue for you.