People-based Marketing

Go beyond cookies and devices to target individuals. Associate an individual’s devices to create a single profile. And with our open, agnostic platform, it’s easy to merge data sources to augment that profile. All of this can be used to find more customers with lookalike modeling.

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Deliver experiences to people. Not devices.

Devices don’t buy products — people do. But getting your message in front of the right customer as they move from device to device is a huge challenge. Getting it wrong often leads to duplication, wasted money, and zero return for your efforts.

Now, you can deliver true end-to-end people-based marketing that’s both streamlined and simplified. Using any combination of your first-party audience data, third-party device graph companies, and our own proprietary Adobe Experience Cloud Device Co-op, you’ll have unparalleled access to audience data. All this makes it easier to plan, scale, measure, and execute all your marketing initiatives to target the right audience on the right channel — no matter what device they’re using.