Rules-Based Experiences

Use rules-based decision trees to unfold a series of ads to your customers that takes them through a journey and follows them even if they move to different devices or websites.

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Every story has a beginning. Help yours have a happy ending.

Today’s customers crave personalized experiences, yet many advertisers struggle to deliver. As your customer’s use of ad blocking continues to rise — along with their expectations — coming up with that elusive, actionable game plan for personalization becomes more important. You know you’ve got a great offer, but you’re not sure how to convey it in a way that seamlessly tells the whole story. And the last thing you want to do is irk your customers with generic messages played on repeat.

With rules-based experiences, you build out stories with logical chapters and sequences. This can help you target audiences consistently along the messaging journey and engage them on a personal level. A decision-tree model further drives strategic shifts that keeps your ads clear, concise, and on message. When you tell stories that engage customers in a logical way, you’ll improve loyalty and have them wanting more.