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Integrate AI-powered ideation, asset creation, and intelligent automation with your design workflow.

Transform ideas into vector artwork.

Sketching, tracing, and rebuilding concepts consume time and limit the number of ideas teams can assess.

Adobe Firefly generates fully editable vector artwork from simple prompts, enabling designers to explore multiple directions in seconds and refine the strongest concepts in Adobe Illustrator by reshaping, restyling, recoloring, and restructuring them at will.

With extensive control over paths, shapes, colors, and composition, teams can explore more ideas, make better designs, and deliver stronger designs faster.

Generate on-brand assets faster.

Producing logos, icons, illustrations, and branded graphics is manual work, and as campaigns expand across channels, products, and audiences, teams must create more while maintaining brand standards.

The generative AI features in Adobe Illustrator delivers production-ready assets faster, with extensive creative control. Generate graphics from a prompt, refine with industry-leading vector tools, explore variations, recolor asset systems, and scale from favicon to billboard without quality loss.

The result: more creative iterations and consistent quality, at scale.

Scale designs across markets.

Global campaigns require teams to adapt to approved designs across languages, regions, formats, and channels. Doing it manually drains design time, breeds inconsistencies, and delays launch.

AI Assistant in Adobe Illustrator automates versioning and localization: generate market-specific variations from a master design, duplicate artboards, update localized copy, and maintain layouts and brand standards. AI flags text overflow and layout issues for a designer to verify and approve before publication, while editable, non-destructive files keep designers in control.

As a result, campaigns can be delivered faster, with less effort and greater consistency.

Learn more about how to turn creative concepts into scalable design assets.

  • Versuni accelerates innovation with Adobe Firefly.

    Versuni cuts costs and time to market with Adobe Firefly, transforming global creative workflows with speed and agility.

  • dentsu increases speed to market by 70%.

    dentsu builds brand equity by scaling production of brand-aligned content with Adobe Express.

Questions? We have answers.

*Customers remain responsible for trademark clearance/search before adopting AI-generated logo commercially.
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