Journey Optimizer B2B Edition + Adobe Marketo Engage.
- AI Decisioning. Power AI decisioning, omnichannel orchestration, and agentic BDR prospecting using Marketo Engage data, including CRM data, custom objects, first-party engagement activity and third-party data.
- Connected campaigns and workflows. Link Marketo Engage smart campaigns, smart lists, and channels to journeys inside Journey Optimizer B2B Edition to optimize your marketing operations.
- Improved lead management. Repurpose Marketo Engage lead management to identify, convert, and qualify anonymous and known leads as potential contacts and buying group members for your account journeys.