ADOBE WORKFRONT

Plan, assign, and execute work from one place.

Build a marketing system of record by centralizing and integrating work across teams and applications with the industry-leading enterprise marketing work management application.

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Explore the features and capabilities of Adobe Workfront, your marketing system of record.

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Streamline enterprise planning.

One place to plan campaigns, create and launch briefs, and orchestrate work — Workfront connects once-fragmented planning data so it can be structured to derive meaningful project insights and visualizations.

Move planning activities out of siloes and into the Adobe Workfront Planning module for enterprise-wide alignment, collaboration, and execution.
Unify your marketing strategy and activities by linking planning and execution records across the marketing ecosystem.
Create, save, and share interactive views, such as calendars or timelines, to provide role-specific visibility and intelligence across teams.

Learn about Workfront Planning

Adobe Workfront use cases

Scale your project management efforts.

Manage work at an enterprise level with a single system so you can easily intake, resource, track, collaborate, and report on every project that’s key to your business success.

Centralize project management for agencies and client work.

Agencies face unique challenges as they orchestrate work across complex ecosystems. Let Adobe Workfront help centralize operations into a marketing system of record to deliver outstanding results for your clients.

Improve cross-functional collaboration.

Eliminate barriers with powerful tools that encourage teams across the organization to contribute, collaborate, and work together seamlessly to produce the best results.

Execute campaign planning flawlessly.

Workfront keeps your campaigns aligned to business objectives and connected to execution workflows.

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Unlock more with Adobe integrations.

Connect Adobe products to create and deliver timely, tailored experiences for every customer.

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Streamline on-brand content creation with Adobe Express.

Deliver brand-compliant content with built-in review and approvals.

Learn about the integration.

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Do more with additional Adobe integrations.

Integrate Workfront with other Adobe products, including Adobe Experience Manager, Frame.io, Creative Cloud, and GenStudio for Performance Marketing, to build an optimized content supply chain.

Learn about other Workfront integrations.

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Adobe Workfront has been named a Leader in The Forrester Wave™ Collaborative Work Management Tools report.

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Adobe Workfront earned the 2025 TrustRadius Top Rated award, based on customer reviews.

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Helping some of the world’s biggest companies build a marketing system of record.

Experienced a 260% increase in deliverable output.

Tripled target savings from the previous year and increased project velocity by 7x.

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Reduced overall project duration by 20%.

Consolidated 74 request systems into one.

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Learn more about Workfront.

Content as a Service v3 - workfront-overview - Monday, December 16, 2024 at 11:35

See all Workfront resources

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Questions? We have answers.

What is Workfront?

Adobe Workfront is a cloud-based work management solution that helps teams and organizations plan, track, and manage their work efficiently. It is designed to streamline project management, task collaboration, resource management, and portfolio management across various teams and departments.

How do you build a marketing system of record?

In a world of growing content demands and fragmented data, you need to think strategically about your operations. Workfront helps you lay the groundwork for centralized management of your entire marketing lifecycle – leading to comprehensive visibility, robust project management, valuable insights, and the orchestration of campaigns at scale.

What is workflow automation?

Workflow automation is a business process that uses software to automate repetitive tasks like email communication, data entry, and software updates to increase work productivity and efficiencies.

What does Adobe Workfront integrate with?

Workfront includes native integrations with today’s top enterprise tools and systems, including Adobe Experience Manager, so your team can continue to work with focus, efficiency, and productivity.

How does Adobe’s project management software help your business?

Workfront offers robust project management software capabilities, allowing managers to view team capacity, allocate resources to projects and tasks, and balance workloads across teams or individuals. It also provides tools for resource scheduling, capacity planning, and skill-based resource allocation.

How does Workfront help with cross-team collaboration?

Workfront helps cross-team collaboration by enabling efficiencies through every stage of a project and simplifying review and approval cycles.

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Let us show you the full power of Adobe Workfront.

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Marketo Configurator Tuesday, September 16, 2025 at 12:06

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Thank you for your interest in Adobe Workfront. Your request has been submitted to an Adobe representative who will contact you shortly.

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Marketing workflow

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Connect, collaborate, and execute complex workflows, all from one platform.

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2024-8-22

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ADOBE WORKFRONT

Plan, assign, and execute work from one place.