Purnima Rachoor Roy is Senior Product Marketing Manager of Product Strategy & Marketing for Adobe Experience Manager Assets at Adobe with 10+ years of experience in marketing technology products and services. At Adobe, Purnima leads product strategy & marketing including GTM strategy, field enablement, and customer adoption for key product offerings within the Experience Manager Assets portfolio. Prior to this Purnima led marketing for Deloitte Consulting's multi-billion-dollar portfolio of cloud service offerings with an emphasis on building brand awareness and demand generation. Purnima also holds an MBA in Marketing from Columbia Business School and a bachelor's degree in Finance, Marketing, and Accounting from Drexel University.