Fast client-side collection.

Deep insights and powerful personalization require fast, accurate, and comprehensive data collection. Adobe Experience Platform lets you collect and standardize data from client-side sources — like web, mobile, and connected TV applications — faster and easier than ever for use in Adobe applications and customer-defined endpoints.

Real-time data normalization for 360° insights.

Adobe Experience Platform lets you access the right data required for powerful analysis and customer engagement. It gives you the ability to ingest, prepare, explore, distill, and manage the customer data lifecycle.

Once the data is in the appropriate structure, Experience Platform lets you unify it into real-time customer profiles that can be activated at scale across applications and channels.

Enterprise data governance you can trust.

Keeping track of your data and making sure it's used appropriately is demanding and challenging. With Adobe Experience Platform Data Governance, a first-of-its-kind data governance and management framework, you have the power to classify, manage, and enforce how your data is used across the enterprise in a single location. This helps ensure your data is always used responsibly, helping you win and maintain your customers’ trust.

With Adobe Experience Platform Privacy Service, you get tools that let you use personal data while respecting consumer preferences and aligning with your organization’s governance and privacy policies.

Accessible, comprehensive insights.

Get the insights you need to analyze, predict, and optimize customer experiences. By leveraging the predictive AI capabilities embedded in Experience Platform, you can better understand your customers, anticipate their behavior, and make informed, data-driven decisions. You can also perform analysis and create data visualizations using Adobe Experience Cloud applications or integrated third-party business intelligence tools.

Always-on, always helpful AI.

Agentic and generative AI tools — like Adobe Experience Platform Agent Orchestrator and AI Assistant — are available to help your teams take data-driven action. AI Assistant helps you quickly get marketing, data, and operational insights and improve product mastery, while Experience Platform Agents support and accelerate experience orchestration.

Integrations for every possibility.

Adobe Experience Platform is developed with an "API first" philosophy and provides RESTful APIs that allow you to integrate Experience Platform into your customer experience tech stack. These integrations make it possible to programmatically perform key operations in Adobe and third-party applications, such as configuring computed attributes, accessing data and entities, exporting data, and more.