Success starts on the server side.
Now more than ever, the optimization landscape offers freedom, flexibility, and unparalleled opportunity — if you have the tools and resources to get the job done. But this kind of flexibility shouldn’t be reserved just for marketers.
We’ve developed Adobe Target with not only marketers but developers and product managers in mind. This really shows with our server-side optimization platform. Developers gain unparalleled flexibility — including full control over the entire personalization process — with our delivery API, which allows you to initialize Adobe Target in any environment or platform.