Deliver experiences to people. Not devices.
Devices don’t buy products — people do. But getting your message in front of the right customer as they move from device to device is a huge challenge. Getting it wrong often leads to duplication, wasted money and zero return for your efforts.
Now, you can deliver true end-to-end people-based marketing that’s both streamlined and simplified. Using any combination of your first-party audience data, third-party device graph companies and our own proprietary Adobe Experience Cloud Device Co-op, you’ll have unparalleled access to audience data. All this makes it easier to plan, scale, measure and execute all your marketing initiatives to target the right audience on the right channel — no matter what device they’re using.