Direct Mail

Target and segment your audiences right in Adobe Campaign. Save time by adding your personalisation fields for printing, fulfillment and delivery through your direct mail vendor.

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Snail mail can thrive. Thanks to digital data.

You have a thriving direct mail programme and customers who prefer to be reached off-line. But you feel like you could make more personal offers and identify better audience segments if you could make the process digital.

Fortunately, it’s not an either-or prospect. With our direct mail capabilities you can generate a data file to share with your direct mail vendor. You handle your targeting and segmentation and then export the data with your recipient lists and personalisation fields directly to your vendor’s fulfillment system, saving everyone time and reducing costs. Use data from online channels to improve your off-line channels, like direct mail and create unique offer codes within each piece of direct mail to track engagement and measure its impact across the rest of your digital properties.