
Adobe Commerce (previously Magento)
Exceptional commerce experiences.
Adobe Commerce is a composable ecommerce solution that lets you quickly create global, multi-brand B2C and B2B experiences — all from one platform. Use it to deliver personalised, highly responsive shop front experiences that boost traffic, conversions and GMV.
Explore the features and capabilities of Adobe Commerce.
- Digital shop fronts
- Personalised commerce
- Composable platform
- Scalable operations
- B2B commerce

Lightning-fast shop fronts.
Create commerce experiences that drive sales with high-performing online shop fronts and generative AI-powered content creation tools.
- Launch your site quickly using prebuilt shop front components with integrated commerce functionality — including product listing pages, product detail pages, basket and checkout.
- Increase organic traffic and conversion rates with a shop front architecture pre-optimised for Google Lighthouse scores of 100 — a technology developed through extensive industry experience.
- Give your content authors and marketers the ability to create web content in minutes using Microsoft Word or Google Docs and generative AI-powered tools.
- Continually optimise your shop front with user-friendly native A/B testing tools.

Real-time personalisation for higher conversion rates.
Activate your commerce data to personalise every customer interaction and deliver seamless experiences that drive impact.
- Match customers to products faster with personalised search, category merchandising and product recommendations powered by AI.
- Boost loyalty and sales with customised campaigns for each shopper. Automatically share rich, real-time commerce data with other Adobe Experience Cloud solutions such as Adobe Real-Time CDP and Adobe Journey Optimizer.
- Activate sophisticated audiences from Real-Time CDP in Adobe Commerce to further individualise your shop front experience.
- Create personalised product assets in seconds using streamlined merchandising workflows and generative AI services.

Simplified development. Faster time to market.
Empower your development team to innovate faster and create unique experiences with an API-first composable platform that is easy to extend and integrate.
- Build differentiated commerce experiences with comprehensive APIs, hundreds of application events, a library of high-quality apps and extensibility for native features and user interfaces.
- Easily add, remove, change or integrate Adobe Commerce with apps that can be independently deployed, scaled and updated without affecting the rest of your application.
- Deliver ultra-quick response times no matter where your users are by scaling and distributing your APIs globally with edge computing.
- Improve developer efficiency with a low code development environment, accelerators for common use cases and unified developer consoles, logging and CLIs (command line interfaces).

Limitless growth with scaled operations.
Operate confidently with a secure global cloud platform designed for enterprise scale and growth.
- Ensure smooth peak sales events with support for unlimited traffic and the ability to process over 200,000 orders per hour.
- Grow your sales with a catalogue service that handles millions of SKUs, thousands of catalogues and a wide range of complex product types.
- Expand to new markets, brands and business models — including B2C and B2B — from a single platform.
- Easily identify and execute new strategies for growth by analysing commerce data using prebuilt dashboards and data visualisation tools.

A sales platform for accelerated B2B sales.
Expand your B2B business and increase revenue and loyalty with an always-on digital sales portal and tools to enhance seller productivity.
- Empower your business with a comprehensive platform that supports complex B2B accounts, including multiple buyers, roles and purchasing permissions.
- Personalise buying experiences with customer-specific catalogues, pricing, payment options and promotions.
- Streamline purchasing through quick-ordering options and automated purchase approval processes while reducing your call volume with self-service account management.
- Enable your sellers to negotiate quotes entirely online and directly assist customers with configuring and completing their digital transactions.
- Operate a range of business models from a single platform — including B2B, direct-to-consumer and B2B2C or B2B2B sales through channel partners.
Adobe is recognised by Gartner® as a Leader in Digital Commerce.
Discover why — for eight years in a row — Adobe has ranked in the top Magic Quadrant™ for “Ability to Execute” and “Completeness of Vision” around commerce solutions.
Read report | Read report about Adobe recognised by Gartner as a Leader in Digital Commerce
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Adobe drives global sales for top brands.
89% conversion rate
among re-engaged shoppers
Dive deeper into Adobe Commerce.
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Extend your Adobe Commerce capabilities even further.
Integrate Adobe Commerce with your existing tech stack to enhance creativity, personalise experiences and connect data across channels.