Omnichannel Content Activation Solutions

Deliver connected experiences across every touchpoint, every time.

Activating the right content across the customer journey to drive meaningful engagement is where real impact happens. Adobe lets you create cohesive personalized experiences that boost engagement by enabling marketers to dynamically activate and refine cross-channel content based on customer attributes and interactions.

Consistent experiences at scale.

Create and repurpose content across touchpoints to deliver consistent experiences at scale and reduce duplicate work.

Deliver omnichannel content faster. Leverage reusable modular content and native generative AI capabilities to adapt and tailor experiences across channels.
Provide a single source of truth for all content. Centrally manage content variations to easily synchronize updates everywhere while ensuring consistency and governance.
Understand the characteristics that drive engagement. Tap into AI and machine learning services to automatically parse every asset experience into granular content attributes.

Learn about Adobe Experience Manager Sites

A marketer personalizing an apparel offer using approved assets

A journey tree for personalized email delivery based on member status

Dynamic journeys driven by customer preferences and behaviors

Engage customers at the right moment based on customer actions and attributes to improve conversion and retention.

Orchestrate personalized, real-time journeys. Leverage specific signals — such as business or customer-driven events — and harness modular content for a cohesive omnichannel experience.
Activate bespoke content for audiences across channels. Tap into AI, journey automation rules, and ranking to deliver customized content.
Optimize activated content. Use audience-level insights to drive higher engagement and conversion.

Learn about Adobe Journey Optimizer

Faster insights into content effectiveness.

Leverage clear, contextual content insights for improved ROI.

Measure content engagement. Understand which attributes and content module elements engage and convert customers for continuous optimization.
Track engagement trends. Visualize content and individual asset performance across channels and audiences to identify trends, such as positive engagement or content fatigue.
Improve content impact. Optimize content experiences based on performance insights to maximize marketing ROI.

Learn more about Adobe Content Analytics