Adobe Experience Manager Assets

Next generation digital asset management.

You have thousands of assets you need to create, manage, deliver, and optimize. Adobe Experience Manager Assets is the cloud-native DAM that helps you do it all — at scale.


Do more with smarter digital asset management.
We believe a DAM should do more than manage assets. Save time by editing, optimizing, and delivering them, too — all from one platform.

Create faster with native Creative Cloud connection.
We encourage collaboration. Make it easier for creatives to create, marketers to approve and publish, and both teams to work together better.

Eliminate tedious tasks with asset automation.
We help you work smarter. Use AI to automate tagging, cropping, workflows, and distribution — doing in minutes what used to take hours.

Engage more customers with rich media delivery.
We make the hard easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

We're a Leader in digital asset management.

See how we received the highest scores possible in 19 criteria, including Search, Usability and User Interface, and more. Read The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019.

How we're different

Our DAM offers native Creative Cloud connectivity

No other DAM offers built-in connectivity to tighten creative processes upstream and marketing projects downstream. Accelerate the creative process with smoother collaboration — from design through delivery.

Learn more about native CC connection

Our DAM makes experience automation easy

No other DAM offers a central cloud-native solution with governance rules and automated workflows. Use one master file to rapidly compose, adapt, and deliver dynamic experiences with speed and impact.

Learn more about asset automation

Our DAM gives you content intelligence

Use machine learning and advanced algorithms — powered by Adobe Sensei — to discover hidden assets with auto-tagging, accelerate slow processes with automated workflows, and decide what matters with insights and analytics.

Learn more about smart digital asset management

Our DAM is cloud native and extensible

You no longer have to choose between the scalability of the cloud and the customization you need to better serve your customers. Benefit from peak DAM performance, continuous innovation, and powerful new microservices enabled by the cloud.

Learn more about Cloud Service

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“Building on our strong digital foundation in Adobe Marketing Cloud, we’re combining two businesses into a single brand to meet more customer needs worldwide.”

John Mathews, Senior Manager of Digital IT, Zebra


“We wanted a solution which was both user friendly as well as author friendly. And Adobe Experience Manager was a solution which was bridging both the gaps.”

Let’s talk about what Adobe Experience Manager Assets can do for your business.

Let’s talk about what Adobe Experience Manager Assets can do for your business.