Creatives and marketers can speak their own language with faster, more dynamic results
The high-velocity content delivery that powers today’s digital experiences means your creatives and marketers are under pressure to do more. Faster
Creatives don’t want to learn how to use a DAM to find assets — and they can’t afford to waste time sifting through siloed asset repositories to find the precious needle in the haystack. Marketers don’t want to learn Photoshop and InDesign to leave feedback or make small changes.
Enter Adobe Asset Link, a native connection allowing both groups to come together to collaborate and work faster. With a panel that populates directly in creative tools, designers can access your DAM and check out assets from whatever application they’re working in. And with InDesign server, marketers can make changes to print assets from within the DAM — so they don’t have to wait for their request to go into the queue.
Both sides of the house can work more efficiently, allowing you to meet your customers’ expectations for relevant and personal experiences. And that’s a win-win everyone understands.