Web personalization

Create personalized and optimized web content, offers, and experiences to engage and retain key customers.


Customized experiences for every customer, every time.

Marketers need the ability to create rich, personalized web experiences for customers to both engage and drive them to take desired actions.

With Adobe Journey Optimizer, marketers can create and deliver highly personalized and optimized web pages to key audiences and individuals.


See what makes web channel personalization work.

WYSIWYG visual editing

Modify containers, links, fonts, images, offers, and more to create the perfect experience for visitors with the deep design capabilities of a visual editor.

Intelligent offers

Leverage the strength of AI to decide the next best offer or action anywhere on the web.

Known and anonymous engagement

Build highly refined audiences or engage all web visitors — not just known — with profile stitching across devices, interactions, and sessions.

One-to-one personalization

Tap into the power of Real-Time Customer Profile and location context for dynamic one-to-one experiences.

Experiment and learn

A/B test content variations to optimize web personalization campaigns against key business goals.

One Adobe SDK

Count on the Adobe Web SDK to power all your Adobe Experience Cloud applications, from data collection to event tagging to engagement.

Learn more about advanced customer journey orchestration with Adobe Journey Optimizer.

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