MEDIA AND ENTERTAINMENT SOLUTIONS
Engage audiences with personalized experiences that drive growth.
Deliver more value, cultivate brand loyalty, and unlock business growth — all while maximizing efficiency. Adobe’s AI-powered solutions provide marketing and IT teams with the tools to deliver highly relevant media and entertainment experiences and data-driven monetization opportunities.
Adobe powers digital experiences for leading organizations across media, streaming, sports, and live entertainment.
22%
increase in website conversions.
10X
better ad-match rates.
800
segmented campaigns to deliver 500 million targeted emails.
26%
more global digital visits.
Explore Adobe solutions tailored for media and entertainment.
Adobe connects your data, content, and delivery channels to help you craft real-time, tailored experiences that are designed to captivate.
- Personalize for growth
- Boost viewer retention
- Enhance data collaboration
- Scale content creation
- Optimize with AI-powered insights
Grow revenue with customer-centric experiences.
Empower your teams with unified data and a holistic view of the customer journey. Adobe lets you deliver more customized experiences and pinpoint optimal moments for cross-sell and upsell opportunities — from subscription upgrades to repeat attendance at live sports events.
- Transform raw data into actionable insights that drive personalization.
- Identify and engage high-value customers across your entertainment offerings.
- Guide customers to their next best offer with automated offer decisioning.
From churn risk to loyal viewer.
In today’s saturated streaming landscape, viewer retention is critical. Adobe can help media and entertainment organizations cultivate and retain a loyal viewer base through relevant AI-driven, personalized customer experiences.
- Unify and analyze each viewer’s data from every touchpoint — including connected TV (CTV), web, mobile, and more — from a centralized platform that prioritizes data privacy, security, and customer trust.
- Uncover content viewing and engagement patterns, viewer preferences, and the potential for churn.
- Proactively re-engage customers with tailored content suggestions and experiences that anticipate and meet their expectations and preferences, fostering retention and loyalty.
Collaborate with confidence. Grow with your audience.
Whether you run a streaming platform aiming to reach new viewers or a sports network looking to maximize ad revenue, Adobe can help you connect with other brands and publishers in a secure, privacy-driven environment — unlocking shared insights, expanding reach, and driving measurable results through trusted data collaboration.
- Discover and activate high-value audiences across emerging channels, like connected TV, digital audio, and commerce media.
- Enhance advertising and co-marketing efforts with deeper insights, precision targeting, and seamless collaboration.
- Showcase premium audience segments to attract brand investment, boost ad revenue, and strengthen business relationships.
Streamline content operations with AI and automation.
Harness the power of generative AI and intelligent automation to supercharge your content supply chain — accelerating speed to market, improving agility and efficiency, and maximizing ROI across every channel.
- Scale content production and speed up delivery with collaborative, AI-powered tools that streamlines the creation of copy and creative variations across channels.
- Eliminate bottlenecks and improve efficiency by automating repetitive tasks and standardizing campaign planning with intelligent workflows.
- Empower promotional partners to easily access, reuse, and adapt approved assets — ensuring brand consistency and faster go-to-market execution.
AI-powered insights that fuel quality customer experiences.
Transform fan and audience experiences with AI-powered insights — accelerating discoverability and personalization, optimizing customer experience (CX) investments, and maximizing ROI across every touchpoint.
- Get a holistic view of the customer journey with flexible data models and AI-powered analytics that surface deep insights into engagement, conversion, and content effectiveness.
- Refine strategies and maximize impact by aligning content, brand presence, and marketing investments with factors proven to drive customer value and business outcomes.
- Deliver personalized experiences at scale by using real-time insights to guide content, offers, and messaging, building stronger connections and long-term loyalty.
“Through our expanded partnership with Adobe, we’re unlocking new levels of creativity, connection, and customization that empower fans to not only feel closer to the game but also become creators and storytellers of their own NFL journeys.”
Tim Ellis, Chief Marketing Officer
NFL
Dive deeper into what Adobe can do for your media and entertainment organization.
Content as a Service v3 - media-and-entertainment - Monday, November 17, 2025 at 12:40
