Adobe Summit 2021: Driving business growth in the digital economy

Major new innovations across Adobe Experience Cloud and Adobe Experience Platform unveiled at world’s largest B2B industry event

Today we kicked off Adobe Summit 2021, the world’s largest digital experience conference, and our second year hosting it entirely digital, and free. COVID-19 has brought an unprecedented new reality into our business environment and has forced the world to quickly transition to a digital-first economy as digital has essentially become the only way for people to connect, work, learn, and be entertained. Global commerce continues to see record-breaking growth with $876 billion in the first three months of 2021 (up 38 percent YoY) and $4.2 trillion expected for the year.

This year, we’re introducing innovations and new features across Adobe Experience Cloud including new enterprise applications with Adobe Journey Optimizer, Adobe Customer Journey Analytics, and our next generation Real-time Customer Data Platform (CDP). We’re also introducing our industry-leading Marketing System of Record through the integration of Workfront, and new Adobe Experience Platform capabilities that delivers real-time personalization at scale.

Featured Adobe Summit 2021 speakers include executives leading in digital. You’ll hear from Pfizer CEO Albert Bourla and FedEx president and COO Rajesh Subramaniam as they share insights about the state of digital and what’s ahead. Peloton was the buzzword of 2020 and CMO Dara Treseder will discuss how brands connect to community and culture. General Motors CMO Deborah Wahl, Intuit CMO Lara Balazs, Mastercard CMO Raja Rajamannar, CVS Health’s Chief Customer Officer Michelle Peluso, Albertson’s EVP, Chief Customer and Digital Officer Chris Rupp, and Sephora’s CTO Sree Sreedhararaj. Also speaking will be design icon Jonathan Adler and tennis champion and entrepreneur Serena Williams about leading in the digital economy.

Hosting the perennial highlight of Summit and audience favorite, “Adobe Sneaks” is award-winning writer, actor, and director Dan Levy – watch as he goes behind the scenes for a peek inside what’s to come from Adobe’s R&D Labs.

Watch it all live – and free.

“The COVID-19 pandemic has proven that brands need to put a laser focus on customer experience management to come out in front,” said Anil Chakravarthy, executive vice president and general manager, digital experience business and worldwide field operations, Adobe. “Adobe Experience Cloud is bringing businesses closer to their customers – enabling them to deliver the best digital experiences at speed and scale.”

Adobe Experience Platform Momentum

Without strong data management, companies lack an effective approach to connect with customers in real-time. Adobe Experience Platform, at the heart of Adobe Experience Cloud, allows customers to collect disparate data from across the enterprise, enrich that data with actionable customer insights, and stitch data together for more complete, real-time customer profiles so that every experience is better than the last. Today, the Adobe Experience Platform and ecosystem powers thousands of brands globally, delivering real-time personalization at scale across more than 17 trillion segment evaluations every day.

New Innovations in Adobe Experience Cloud

Adobe Experience Cloud is powering Customer Experience Management (CXM) for B2B and B2C companies with applications focused on customer journey management, data insights and audiences, content and personalization, commerce and marketing workflows. Innovations to help businesses accelerate their digital transformation include: