Customer experience tools so good that we use them ourselves

See how Adobe puts Experience Cloud and its collection of applications and services to work for our own customer experiences.


We transformed Creative Cloud with data

Our teams tackled the challenges of digital transformation within our own walls. As a result, we’ve reaped the benefits — including happier, more engaged customers, greater recurring revenue and much more.

Read our digital transformation story


We built better, more agile digital experiences

Together, our marketing and IT teams have used Adobe Experience Cloud to create great customer experiences by experimenting with web content and personalisation and writing code to launch new sites and new functionality.

Read our IT and marketing story


We revamped our internal communication

Our Inside Adobe team uses flexibility and consistency across the intranet by using tools in our very own toolbox.

Read our intranet capabilities case study


We evolved customer relationships with AI

We understand that traditional communications aren’t enough to build lasting customer relationships. With the help of AI, we’ve evolved customer engagements to present our customers with exactly what they need at every touchpoint.

Read our Adobe Sensei story


We connected customers in real time

As customer zero for Adobe Experience Platform, we rethought what “amazing customer experiences” actually meant. Adobe Experience Platform has helped us to reconcile the pace of data with the pace of our customers.

Read our real-time data case study


We delivered data-driven advertising

We used Adobe Experience Cloud to manage our Experience Business brand ad campaign with a data-driven, programmatic approach — allowing us to have control over spend and customer experience without sacrificing performance.

Read the Advertising at Scale case study


We pulled off a big event in little time

As Adobe Summit 2020 approached, our initial goal was to get 3,500 registrations — modest for a conference that attracts more than 20,000 people to Las Vegas each year. Read how we used our own products to get nearly 129,000 people registered.

Read our Adobe Summit case study


Consistently an industry leader

Adobe is a leader in 40+ categories related to Customer Experience Management.

Read what the analysts say