Redefine how content is ideated, designed, and produced. Adobe tools are built with responsible and generative AI, so creatives and marketers can confidently scale their content faster.
Reimagine what’s possible at every stage of the creative journey. Adobe's suite of generative AI tools empowers teams to efficiently produce on-brand content, personalize assets for diverse audiences, and rapidly extract insights from data.
Scale content creation.
Enable on-brand, high-quality content creation across your company using generative tools that help you go from concept to final asset in a fraction of the time.
Personalize copy and images.
Meet customers where they are by empowering marketers to create copy, images, and asset variations — always on brand and tailored to audience preferences.
Summarize documents and dig into data.
Speed up understanding and improve analysis with comprehensive AI-assisted summaries and data queries.
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Explore Adobe’s top generative AI technology and tools.
ADOBE FIREFLY ENTERPRISE SOLUTIONS
Unlock the power of Firefly generative AI.
The generative AI models in Adobe Firefly are designed to help you explore new ways of creating, ideating, and innovating across a wide range of projects. Learn how these technologies can unlock creativity and empower your teams to stay at the forefront of digital content creation.
Whether you’re looking to speed up ideation, enhance design, or improve your understanding of information, Adobe's generative AI tools empower users to explore fresh approaches and boost productivity across creative and marketing needs.
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Adobe GenStudio for Performance Marketing
Scale content with a generative AI-first application that lets you create, deliver, and optimize campaign assets.
Master your business data, workflows and campaigns with AI Assistant in Adobe Experience Platform. Unleash team productivity and insights to accelerate growth.
Generative AI is a type of artificial intelligence that can be used to create content via algorithms. This content can include imagery, audio, video, code, text, and simulations. Generative AI models accomplish this by analyzing the vast amount of content they have been trained on — or specific databases and platforms — to predict the “best fit” and create an output for a user-entered prompt.
Artificial intelligence and machine learning have been used for years to support use cases like anomaly detection, product recommendations, intelligent alerts, and segment creation to identify unique marketing insights and drive personalized customer experiences at scale. With generative AI, brands can enhance performance and productivity by efficiently deriving insights, scaling the production of personalized content, and boosting customer engagement through journey orchestration.
Adobe’s generative AI tools are powered by Adobe’s own AI and machine learning models, as well as Adobe Firefly, which is designed for safe commercial use. To give you the best results, Adobe also uses top technologies from partners and third-party large language models (LLMs) for text-based tasks. By combining different models and technologies, Adobe delivers high-quality outputs that serve real business needs.
Yes. Adobe generative AI services are integrated across Adobe's product portfolio. Generative AI helps marketers and other customer experience teams boost productivity without increasing their workloads. Powerful features leveraging the technology of generative AI have been integrated across products to support use cases from planning and asset creation to personalization and customer journey management.
Adobe Firefly is designed to be commercially safe. Trained only on licensed Adobe Stock images and public domain content, Firefly avoids scraped internet data, so generated images can be used with confidence. Adobe also offers IP indemnification for enterprise users, meaning legal costs are covered if there's a copyright issue. Users retain control over their content, and Adobe’s terms clearly state that customer content won’t be used to train AI models. If you’re using a version out of beta, Firefly content is safe for commercial use. For more information, see Adobe Generative AI User Guidelines.
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Let us show you the full power of Adobe Generative AI.
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