![https://main--bacom--adobecom.hlx.page/assets/videos/products/commerce/media_1ed1d4030a0ca8b6d39a0655ea670301a3143ccd6.mp4#_autoplay1 |A smiling marketer reviewing revenue growth.](./media_11d5bdaa2a7cebf806091cdaeeb57866c8112ae02.png?width=750&format=png&optimize=medium)
Adobe Commerce (previously Magento)
Exceptional commerce experiences.
Adobe Commerce is a composable ecommerce solution that lets you quickly create global, multi-brand B2C and B2B experiences — all from one platform. Use it to deliver personalized, highly responsive storefront experiences that boost traffic, conversions, and GMV.
Explore the features and capabilities of Adobe Commerce.
- Digital storefronts
- Personalized commerce
- Composable platform
- Scalable operations
- B2B commerce
![https://main--bacom--adobecom.hlx.page/assets/videos/products/commerce/media_1017a5fa002564bdf3f0978226e35ba0d8a923c88.mp4#_autoplay1 | A coffee webpage and its near perfect Google Lighthouse scores.](./media_1a37a9a68881cab851c6b1a2c183a01c58d90971e.png?width=750&format=png&optimize=medium)
Lightning-fast storefronts.
Create commerce experiences that drive sales with high-performing online storefronts and generative AI-powered content creation tools.
- Launch your site quickly using prebuilt storefront components with integrated commerce functionality — including product listing pages, product detail pages, cart, and checkout.
- Increase organic traffic and conversion rates with a storefront architecture pre-optimized for Google Lighthouse scores of 100 — a technology developed through extensive industry experience.
- Give your content authors and marketers the ability to create web content in minutes using Microsoft Word or Google Docs and generative AI-powered tools.
- Continually optimize your storefront with user-friendly native A/B testing tools.
![https://main--bacom--adobecom.hlx.page/assets/videos/products/commerce/media_13bb8a0d39f51da8c51822a153625309a15474d12.mp4#_autoplay1 | AI-generated hiking boot ad based on customer preferences.](./media_1dca753111f39366c9a1605644606aa97fc1debb8.png?width=750&format=png&optimize=medium)
Real-time personalization for higher conversion rates.
Activate your commerce data to personalize every customer interaction and deliver seamless experiences that drive impact.
- Match customers to products faster with personalized search, category merchandising, and product recommendations powered by AI.
- Boost loyalty and sales with custom campaigns for each shopper. Automatically share rich, real-time commerce data with other Adobe Experience Cloud solutions such as Adobe Real-Time CDP and Adobe Journey Optimizer.
- Activate sophisticated audiences from Real-Time CDP in Adobe Commerce to further individualize your storefront experience.
- Create personalized product assets in seconds using streamlined merchandising workflows and generative AI services.
![https://main--bacom--adobecom.hlx.page/assets/videos/products/commerce/media_198a36596baedf1f64295169710340a07dc8029bb.mp4#_autoplay1 | Options for one-click CRM integration](./media_103d22c8c96741bd9febc26aa675b676d49f54e62.png?width=750&format=png&optimize=medium)
Simplified development. Faster time to market.
Empower your development team to innovate faster and create unique experiences with an API-first composable platform that is easy to extend and integrate.
- Build differentiated commerce experiences with comprehensive APIs, hundreds of application events, a library of high-quality apps, and extensibility for native features and user interfaces.
- Easily add, remove, change, or integrate Adobe Commerce with apps that can be independently deployed, scaled, and updated without impacting the rest of your application.
- Deliver ultra-quick response times no matter where your users are by scaling and distributing your APIs globally with edge computing.
- Improve developer efficiency with a low code development environment, accelerators for common use cases, and unified developer consoles, logging, and CLIs (command line interfaces).
![https://main--bacom--adobecom.hlx.page/assets/videos/products/commerce/media_1fd1e5f115c9227558ff791bc76341b71e1f68bb0.mp4#_autoplay1 | Quarterly revenue dashboard.](./media_1d3953080a5f1cb0da15b5a1293c292c3a8570961.png?width=750&format=png&optimize=medium)
Limitless growth with scaled operations.
Operate confidently with a secure global cloud platform designed for enterprise scale and growth.
- Ensure smooth peak sales events with support for unlimited traffic and the ability to process over 200,000 orders per hour.
- Grow your sales with a catalog service that handles millions of SKUs, thousands of catalogs, and a wide range of complex product types.
- Expand to new markets, brands, and business models — including B2C and B2B — from a single platform.
- Easily identify and execute new strategies for growth by analyzing commerce data using prebuilt dashboards and data visualization tools.
![https://main--bacom--adobecom.hlx.page/assets/videos/products/commerce/media_15562ba236013c353897d41effb14803377de206a.mp4#_autoplay1 | A B2B customer-specific product catalog.](./media_1535675fd09f3d9912d388be72f590bfeabebbcdd.png?width=750&format=png&optimize=medium)
A sales platform for accelerated B2B sales.
Expand your B2B business and increase revenue and loyalty with an always-on digital sales portal and tools to enhance seller productivity.
- Empower your business with a comprehensive platform that supports complex B2B accounts, including multiple buyers, roles, and purchasing permissions.
- Personalize buying experiences with customer-specific catalogs, pricing, payment options, and promotions.
- Streamline purchasing through quick-ordering options and automated purchase approval processes while reducing your call volume with self-service account management.
- Enable your sellers to negotiate quotes entirely online and directly assist customers with configuring and completing their digital transactions.
- Operate a range of business models from a single platform — including B2B, direct-to-consumer, and B2B2C or B2B2B sales through channel partners.
Adobe is recognized by Gartner® as a Leader in Digital Commerce.
Discover why — for eight years in a row — Adobe has ranked in the top Magic Quadrant™ for “Ability to Execute” and “Completeness of Vision” around commerce solutions.
Read report | Read report about Adobe recognized by Gartner as a Leader in Digital Commerce
![](./media_1d61b41355e2b7a6f1b7c30b2ab1b1f7e2dcea019.png?width=750&format=png&optimize=medium)
Adobe drives global sales for top brands.
89% conversion rate
among re-engaged shoppers
Dive deeper into Adobe Commerce.
![Examples of third-party integration activations](./media_13ed6be38e66f4440ec658e4ae10f38eaa29ab7dc.png?width=750&format=png&optimize=medium)
Extend your Adobe Commerce capabilities even further.
Integrate Adobe Commerce with your existing tech stack to enhance creativity, personalize experiences, and connect data across channels.