Marketing budgets and spend are under more scrutiny than ever. You need real-time visibility into budgeted, forecasted, and actual spend alongside how these activities are performing. With the agility to quickly reallocate unspent dollars and capacity across projects, you maximize the impact of your limited resources.
Misalignment between a project’s budget and execution is a problem that continues to plague marketers, managers, and executives. When a project is overextending your teams’ allocated hours, corrective action is necessary. This is difficult with a manual process of updating spreadsheets, running reports, and passing your findings up the ladder. Marketing organizations must be better at connecting their financial plans to the execution of work to keep up and drive sustainable profitable growth.
Workfront allows you to close the loop between budgets, plans, and actual spend. This interface is easily accessible to all stakeholders who need the numbers — internal teams, vendors, and network teams. Native capabilities let you manage and track hard and soft costs, project costs, and resource costs. Our partnership and integration with Anaplan — a cloud-native budgeting, planning, and forecasting platform – optimizes your top-down marketing budget allocation, bottom-up spend management, and performance tracking. Finally, you can connect all this to virtually any financial system of record using Workfront Fusion.