Show your customer you understand them.
Now you can see your customers the way they see themselves — as a unique person with specific needs. And you don’t have to save this special treatment for just a handful customers. Adobe Campaign helps you to serve up relevance to every customer across every channel.
Your email marketing isn’t broken. But it can be better
Email isn't going anywhere. It's a fundamental channel in a strong cross-channel strategy in any business. Adobe Campaign will help you to improve your email marketing with personalised and contextually relevant messages.
Better customer insights
No two customers follow the same path to get to you. By identifying customers by their interests, loyalty status, location and more, Adobe Campaign helps you to know who your customers are and the best ways to stay in contact with them from acquisition through retention.
Turn your cross-channel marketing into a unified experience
Offering a cross-channel experience to your customers can be a real strength — but your different channels must be tightly aligned. With Adobe Campaign, you can easily design, manage and deliver the kind of highly personalised and synchronised multichannel experiences that your customers want.
Automations boost productivity and free up IT
Campaign managed cloud services makes your cross-channel campaign management more agile, secure and scalable. With its cloud-based automation, you can spend less time relying on IT and deliverability activities and more time focusing on the customer experience.
“We have to work hard to win customer loyalty in the travel industry. If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us to make sure we are delivering the best experiences possible, across touchpoints.”
Roberto Gennaro, Chief Digital Officer, Redtag.ca