Adobe Commerce features
Personalised commerce experiences
Customise every step of the commerce journey using real-time commerce data, powerful AI-driven merchandising tools, flexible payment options and native integrations with Adobe Experience Cloud solutions.
AI-powered search and discovery
Use AI search and merchandising tools to reduce the time it takes a customer to find the perfect product and increase conversions.
- Lightning-fast search. Deliver relevant search experiences in 35 languages with search-as-you-type results, easy synonym management and intelligent faceting.
- Personalised search results. Use AI to tailor search results based on customer behaviours, product popularity and sales trends. Fine-tune results using merchandising rules defined by you.
- Data-driven product recommendations. Increase product discovery and average order value (AOV) using 13 AI-powered recommendation options across your site.
- Optimised category pages. Maximise your sales using AI to intelligently order how products are presented on category pages.
Learn more about AI-powered search and discovery.
Content as a Service v3 - Adobe Commerce - Thursday, 12 December 2024 at 15.21
Easy commerce data sharing
Share data across Adobe Experience Cloud to power precise personalisation and seamless commerce journeys across every touchpoint.
- Real-time click data. Automatically gather customer behaviour data from any front end without coding or complex integrations.
- 360-degree view of each customer. Easily combine commerce data, such as order status, customer profiles and order history with data from other applications, such as CRM, in Adobe Real-Time CDP to get a better understanding of your customers.
- Activation-ready commerce data. Power sophisticated segmentation strategies from Adobe Real-Time CDP, trigger cross-channel campaigns in Adobe Journey Optimizer and identify purchasing trends with Adobe Customer Journey Analytics.
Learn more about easy commerce data sharing.
Content as a Service v3 - Adobe Commerce - Thursday, 13 February 2025 at 00.52
Personalised shop front experiences
Increase engagement by tailoring your shop front experience to each customer using segmentation, targeting and generative AI-powered content creation.
- Dynamically updated shop fronts. Personalise the buying experience by targeting content to customer segments you define with simple rules or by using AI-powered audiences created in Adobe Real-Time CDP.
- Personalised promotions. Drive more purchases by creating sophisticated promotional offers that consider the type of products, total order value, delivering methods, customer segments and other purchasing factors.
- Scaled creative content. Use generative AI to create multiple copy and image variations in minutes to ensure your content targets your buyers. For instance, you can quickly update a promotion to target a food manufacturer, an electronics store and so on.
Learn more about personalised shop front experiences.
Content as a Service v3 - Adobe Commerce - Thursday, 12 December 2024 at 15.20
Payment support and security
Use Payment Services for Adobe Commerce to meet customers’ payment preferences and personalise the checkout experience. Tap into secure PCI-compliant processing and easy transaction management.
- Flexible payment options. Give your customers a wide array of payment methods, such as credit and debit cards, PayPal products, Venmo, digital wallets — including Apple Pay and Google Pay — and Buy Now Pay Later (BNPL).
- Multimarket support. Reach new audiences with Payment Services by accepting payments from shoppers in 37 countries and 22 currencies.
- Fraud and abuse protection and security compliance. Gain peace of mind as you grow with Payment Card Industry Data Security Standard (PCI DSS) and 3D Secure (3Ds) transaction security compliance, as well as optional fraud protection tools.
- Centralised transaction management. Gather valuable insights to get a clear view of your store and address any issues in near-real time. By having comprehensive reporting on transactions, orders and payments you can effectively monitor the overall financial health of your store.
Learn more about payment support and activity.
Content as a Service v3 - Payment Services for Adobe Commerce - Thursday, 13 February 2025 at 00.54
Learn how to use personalised commerce features.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
