Responsive in all the right ways.
Digital innovation is changing the world, making it more convenient to shop or enrol in new programmes or services online. But it’s not all roses and daisies. What used to be a simple print, sign and file process for businesses is now a complicated process that involves multiple devices, multiple channels and sky-high customer expectations.
To keep your own employees from being overwhelmed and your customers from abandoning you, every aspect of filling in a form needs to be eﬀortless. This means that it needs to be easy for customers to search and discover the forms they need on your website, to fill in the form no matter the device with as little eﬀort as possible and to submit that form now or later without having to start again.
But, that also means it must be simple for employees to design and deliver forms as well. This starts with being able to create one form that can render beautifully on any device or channel. It continues with the ability to make real-time changes to forms based on customer responses and pre-fill applications by pulling data from existing customer or social media profiles to reduce errors. And finally, it ends with being able to revert to print and paper when necessary, by being able to generate a PDF copy of the completed form in a compliant format.