Get insight into which webpages, mobile screens, content, and site features are performing well and where your experiences are coming up short — all by customer segment.
Digital analytics for web and mobile helps marketers better understand user and audience engagement and conversion points, to get a full picture of how every part of your website is performing.
Go beyond tracking common metrics like page views, exits, time spent on site, and bounce rates to gauge how visitors are engaging with your website content. Digital analytics gives you customer pathing, traffic sources, content effectiveness, and video engagement to provide deeper insight into how users are finding and interacting with your web experiences. With more comprehensive digital analytics, you can gauge web and mobile site impact and identify areas for improvement and optimization. You can also attribute the on-page content driving the highest quality engagement.
Use advanced segmentation capabilities to understand how different audiences behave on your site. Digital analytics lets you discover your highest-performing groups based on their behavior, and map contributing conversion factors to successful business outcomes. Insights around audiences can also be used to optimize web and mobile experiences for lower-performing audiences, improving their experiences and progressing them to conversion.
Adobe tracked the responses from multiple audiences to live content using digital analytics.
Measure the effectiveness of marketing campaigns by tracking conversions and identifying the most successful tactics and channels. Digital analytics provides a comprehensive set of tools and reports to help you better understand where, when, and why visitors are converting on your website, including custom funnels and multi-node pathing, as well as attribution reporting.
Use machine learning and predictive analytics to identify anomalies, find causal events, and forecast future trends and user behavior so you can optimize your site. Digital analytics lets you unearth new insights across your digital data without relying on manual analysis. With it, you can identify web pages with a high or low chance of conversion, as well as other highly skewed metrics, so you can fix issues or replicate the successful factors.
TSB gets real-time views of customer behavior across online and physical channels for better banking journeys.
Pethealth gets page-level and component-level insights in minutes to enable better optimization and personalization.
It measures how visitors move through your site and app and where they convert or fall away, using metrics you define. In practice you can see:
Because you define the segments and metrics, effectiveness is measured against your goals, not a generic template.
