Experience Manager Sites Optimizer is for marketing teams, product owners, and business owners who are responsible for directly managing web experiences.
Experience Manager Sites Optimizer provides marketers and product owners with a single application that allows them to automate the identification and diagnosis of issues around site traffic acquisition and content engagement while also recommending solutions and providing the ability to directly fix these issues within the application.
It leverages the following framework:
- Auto-identify: Continuously analyze performance data to anticipate and detect opportunities to optimize the web experience.
- Auto-suggest: Leverage models trained on Adobe Experience Manager data and content to propose solutions that will substantially improve areas of low performance or conversion.
- Auto-implement: Implement proposed solutions on behalf of customers with no technical expertise required.
Marketers typically work with multiple tools and different teams in order to surface and prioritize issues that are impacting their web experience performance. Even once they identify these issues, the actual implementation of a solution can take weeks or months due to the need for technical expertise. This slows teams down and reduces the impact they can drive through web experiences. With Experience Manager Sites Optimizer, marketers can get these issues identified and prioritized within a single application. They can then execute fixes directly within the application, without the need for technical expertise.
Experience Manager Sites Optimizer reduces the need for numerous manual workflows and collaboration points between marketing, data analysis, SEO, web development, and content teams by bringing everything into a single application.
Experience Manager Sites Optimizer is able to detect and diagnose issues across a breadth of topic areas – impacting SEO, engagement, accessibility, security, and more. Most solutions in the market typically focus on only one or two of these. In addition, only Experience Manager Sites Optimizer can directly write the code and content fixes into the website without needing separate teams involved.
Experience Manager Sites Optimizer is a standalone application. It can be accessed via the main Adobe Experience Manager console.
You can deploy Adobe Experience Manager Sites Optimizer with all Experience Manager cloud implementations, including Edge Delivery Services, Cloud Service, and Adobe Managed Services.
Experience Manager Sites Optimizer uses performance monitoring technology to surface issues with the web experience. It then provides recommendations and enables businesses to execute those recommendations.
