Adobe Audience Manager Features
Data is among your most valuable assets. How your data management platform handles it means the difference between data collecting dust or becoming the key element for standout digital experiences. Adobe Audience Manager has the features you need to excel at every data management phase from collection to segmentation to targeting and optimisation. Take a closer look and see why Forrester consistently names us a Leader among DMPs.
Start your data collection off on the right foot.
How you handle your data from the beginning is critical. Mishandling these early steps can lead to a snowball of challenges down the line. That’s why our data collection and centralisation features allow for better, more effortless data ingestion using unlimited file transfers, intelligent device graphing, retroactive trait creation, API support, cross-device data collection and more.
Learn more about data explorer
Learn more about data feeds
Learn more about data ingestion
Learn more about device graphs
Need to align your known data with your anonymous DMP data?
Learn more about addressable audiences
Learn more about audience marketplace
Learn more about identity management
Learn more about look-alike modelling
Learn more about target market segmentation
Find audiences among your 1s and 0s.
To the untrained eye, all data looks pretty much the same. But among your stacks of data, there are individuals. People. By using artificial intelligence powered by Adobe Sensei with lookalike modelling, segment size estimator and more, plus boolean logic to combine and suppress traits, you’ll be able to meaningfully organise and segment your data.
Ready, aim, optimise.
With your data collected and processed, you’re ready to lock onto your segments. The targeting and optimisation features in Adobe Audience Manager give you the ability to send segments to different channels so you can reach customers wherever they are. Using tools, like Audience Analytics and Audience Lab for A/B testing, you’ll get the help you to need to optimise your campaigns and uncover more insights — all while meeting the highest in compliance and security with our data privacy controls.
Learn more about A/B test segmentation
Learn more about audience analytics
Learn more about data privacy controls
Learn more about real-time destinations
Learn more about people-based destinations