Move your content out of the digital traffic jam.
Creating, managing and delivering personalised, rich media for multiple channels can be a burden on marketing and IT teams — especially when teams have to work sequentially rather than in parallel. The result is often higher costs in time and resources, including rework when the wrong versions of assets are used by different groups.
Upgrade to a modern way of working. From websites and digital assets to dynamic media, forms and communications, your marketing and IT teams can work in tandem to be more productive and effective. This is done by giving your marketing teams user-friendly interfaces and tools so that marketing can edit content while IT develops applications. Multi-site management and live copy also adds velocity to your content creation efforts by allowing global teams to work with centralised brand assets while still being able to work at the pace needed for specific initiatives.
You can also eliminate time-wasting efforts like searching for the right asset. With smart tags, which uses the power of AI and machine learning to automatically tag content, you can find the right assets quickly. Best of all, with automated content publishing and delivery of interactive, personalised experiences, you’ll be able to get to market faster and drive higher engagement and conversion.