Simplified journey management for customers moving in real time.
With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimised with intelligent decisioning and insights.
Journey Optimizer is helping brands drive engagement in new ways
Real-time experiences, real-time customer action
A major sports franchise leverages the unified customer profile and segmentation to personalise over 14 million push messages within two minutes of a major announcement, quickly driving consumers to their media properties.
Modern omnichannel orchestration
A national retailer is able to combine Door Buster campaigns with one-to-one interactions for the perfect personalised journey that drives in-store and online commerce for back-to-school, Black Friday and other shopping events.
Intelligence provides real value to the customer journey
A global franchise uses AI-driven decisioning to send dining guests a reminder 15 minutes before their booking with restaurant directions from the guest’s location.
Tools to manage the full customer journey
Natively built on the industry leading Adobe Experience Platform, Journey Optimizer lets you manage inbound customer engagement and outbound omnichannel campaigns in one cloud-native application.