Mobile marketing
Use mobile channels to create strong customer relationships and support personalised, contextual interactions at each customer journey stage.
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The Adobe Digital Trends Report found that 87% of executives believe that the events of 2020 to 2021 rewired customers to be digital first. Because mobile moments connect physical and digital experiences, mobile is more important to the customer journey than ever before.
Built on the Adobe Experience Platform, Adobe Journey Optimizer provides the key capabilities to make it all happen.