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ADOBE WORKFRONT

Plan, assign and execute work from one place.

Build a marketing system of record by centralising and integrating work across teams and applications with the industry-leading enterprise marketing work management application.

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Explore the features and capabilities of Adobe Workfront, your marketing system of record.

Planning
Centralise work
Automate
Review & approve
Measure & report

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Campaign calendar showing tasks, assignees and progress updates

Streamline enterprise planning.

One place to plan campaigns, create and launch briefs and orchestrate work — Workfront connects once-fragmented planning data so it can be structured to derive meaningful project insights and visualisations.

Move planning activities out of siloes and into the Adobe Workfront Planning module for enterprise-wide alignment, collaboration and execution.
Unify your marketing strategy and activities by linking planning and execution records across the marketing ecosystem.
Create, save and share interactive views, such as calendars or timelines, to provide role-specific visibility and intelligence across teams.

Learn about Workfront Planning

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Connected workflow showing new work request, task assignment and completion updates

Connect teams and tools.

Workfront is your single collaborative system that lets you break down silos and manage all work across the organisation.

Consolidate work requests, streamline project intake, capture data with customised forms and manage project reviews.
Understand the work happening across your teams with dashboards and tracking tools.
Support multiple work styles such as Agile or hybrid approaches.
Ensure team members are aligned by accurately estimating and budgeting resource allocation across work initiatives.

Learn how to centralise work

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User interface of automated workflows triggering asset review and approval notifications

Automate workflows.

Streamline execution and accelerate time to market by eliminating manual work, standardising processes and connecting workflows.

Customise project templates that standardise execution and automate repeatable work.
Keep work moving by automating sequential or parallel review stages.
Automatically produce campaign briefs by using AI to ingest source documents in formats like Microsoft PowerPoint, Microsoft Word, PDF and more.
Customise each user’s home experience to view only relevant work and to prioritise that day’s most important tasks.
Build your own process automations without a team of developers.

Learn how to automate

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User interface showing campaign asset approvers and reviewers and their status

Accelerate reviews and approvals.

Help your teams easily collaborate across projects and applications with automated review and approval capabilities, AI-assisted brand checks and cross-team access to project details and resources.

Deliver on-time, on-budget and on-brand work with digital proofing and automated multi-stage approval workflows.
Rely on enterprise-grade audit trails to meet the challenges of work in highly-regulated environments.
Streamline brand compliance with controls to flag regulatory and brand standards to help shorten feedback loops.
Integrate with Frame.io to unify reviews and approvals and let creatives, marketers and stakeholders collaborate more effectively.

Learn how to review and approve

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Dashboard with bar chart highlighting campaign progress, overdue tasks and completion status

Measure and report insights.

Plan and track enterprise projects, gain visibility into capacity, ensure alignment to business objectives, monitor insights and results and support data-driven decision-making.

Make informed decisions and gather insights by building effective dashboards with user-friendly, visual tools.
Add, edit and manage the types of report widgets you want to add to dashboards to quickly build datasets.
Export your Workfront data into data lakes or other business intelligence (BI) tools.

Learn how to measure and report

Adobe Workfront use cases

Scale your project management efforts

Manage work at an enterprise level with a single system so you can easily intake, resource, track, collaborate and report on every project that’s key to your business success.

Centralise project management for agencies and client work

Agencies face unique challenges as they orchestrate work across complex ecosystems. Let Adobe Workfront help centralise operations into a marketing system of record to deliver outstanding results for your clients.

Improve cross-functional collaboration

Eliminate barriers with powerful tools that encourage teams across the organisation to contribute, collaborate and work together seamlessly to produce the best results.

Execute campaign planning flawlessly

Workfront keeps your campaigns aligned to business objectives and connected to execution workflows.

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https://main--bacom--adobecom.hlx.page/fragments/products/workfront/ai-powered-work-management

Helping some of the world’s biggest companies build a marketing system of record.

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260% increase in deliverable output.

Increased project velocity by 7x.

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Reduced project duration by 20%.

Consolidated 74 request systems into one.

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Learn more about Workfront.

Content as a Service v3 - workfront-overview - Monday, 16 December 2024 at 11.35

See all Workfront resources

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Unlock more with Adobe integrations.

Connect Adobe products to create experiences that are right on time and just right for your customers.

Workfront + Adobe Experience Manager Assets

Connect your content creation and activation workflows to reduce time to market and increase the findability and reuse of content you create.

Learn more

Example of an in-progress Workfront task being approved in Frame.io

Workfront + Frame.io

Create a unified review and approval experience to help creatives, marketers and stakeholders collaborate more effectively than ever.

Learn more

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Workfront + Creative Cloud

Give creatives the ability to see projects and priorities without leaving their favourite Creative Cloud apps.

Learn more

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Questions? We have answers.

What is Workfront?

Adobe Workfront is a cloud-based work management solution that helps teams and organisations plan, track and manage their work efficiently. It is designed to streamline project management, task collaboration, resource management and portfolio management across various teams and departments.

How do you build a marketing system of record?

In a world of growing content demands and fragmented data, you need to think strategically about your operations. Workfront helps you to lay the groundwork for centralised management of your entire marketing lifecycle - leading to comprehensive visibility, robust project management, valuable insights and the orchestration of campaigns at scale.

What is workflow automation?

Workflow automation is a business process that uses software to automate repetitive tasks like email communication, data entry and software updates to increase work productivity and efficiencies.

What does Adobe Workfront integrate with?

Workfront includes native integrations with today’s top enterprise tools and systems, including Adobe Experience Manager, so your team can continue to work with focus, efficiency and productivity.

How does Adobe’s project management software help your business?

Workfront offers robust project management software capabilities, allowing managers to view team capacity, allocate resources to projects and tasks and balance workloads across teams or individuals. It also provides tools for resource scheduling, capacity planning and skill-based resource allocation.

How does Workfront help with cross-team collaboration?

Workfront helps cross-team collaboration by enabling efficiencies through every stage of a project and simplifying review and approval cycles.

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Let us show you the full power of Adobe Workfront.

Marketo Configurator Thursday, March 13, 2025 at 14:34

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Thank you for your interest in Adobe Workfront. Your request has been submitted to an Adobe representative who will contact you shortly.

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Discover end-to-end work management — built for the enterprise.

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Plan, orchestrate and deliver projects with AI-powered workflows, collaborative tools and complete visibility with Adobe Workfront.

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2024-8-22

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Hear from executives from the Coca-Cola Company, JPMorganChase, ServiceNow and more.

Hear from executives from the Coca-Cola Company, JPMorganChase, ServiceNow, and more.

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Watch now

ADOBE WORKFRONT

ADOBE WORKFRONT

Plan, assign and execute work from one place.

Plan, assign, and execute work from one place.

Watch overview

Watch overview