CONTENT STRATEGY LEADERS LIVE

La trasformazione dei contenuti digitali nei servizi bancari, finanziari e assicurativi

Durata: 1 h 15 min.

Questa sessione è imperdibile per chi si occupa di strategia e gestione dei contenuti. Abbiamo dato appuntamento a content leader di importanti istituzioni finanziarie, come J.P. Morgan e TransUnion, per parlare di trasformazione digitale, intelligenza artificiale e gestione strutturata dei contenuti, e per farci raccontare come hanno affrontato il percorso di trasformazione dei contenuti digitali con Adobe Experience Manager Guides, il nostro sistema di gestione dei contenuti basati su componenti (CCMS).

In questo webinar potrai approfondire i seguenti argomenti:

Best practice e approfondimenti di settore dalle content leader di J.P. Morgan Global Research e TransUnion
Informazioni utili per creare e migliorare la strategia sui contenuti aziendali nelle organizzazioni del settore dei servizi finanziari
Perché le principali aziende nel settore dei servizi finanziari stanno adottando Adobe Experience Manager Guides, un CCMS cloud-native per creare conoscenze e supportare i contenuti

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Speaker dell’evento

Samantha Azzarello

Head of Content Strategy
J.P. Morgan Global Research

Samantha Azzarello lavora a New York come responsabile de...

Aditi Jain

Senior Lead – Redazione tecnica
TransUnion

Aditi è una content leader e strategist di lungo corso co...

Stefan Gentz

Principal Worldwide Evangelist, Adobe Experience Manager Guides
Adobe

La missione di Stefan è ispirare tutte le figure professi...

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Title

La trasformazione dei contenuti digitali nel settore BFSI

cardDate

2024-10-21

cardImage

Immagine scheda La trasformazione dei contenuti digitali nei servizi bancari, finanziari e assicurativi

CardDescription

Impara da content leader di spicco, che in questo webinar condividono best practice riguardanti la strategia sui contenuti aziendali per le organizzazioni che operano nel settore dei servizi bancari, finanziari e assicurativi (BFSI).

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