Automated offers
Automate large-scale testing and experimentation with multiple machine-learning methods, powered by Adobe Sensei, to identify the best-performing offer for each visitor.
Features
Enterprise Governance
Maintain control of who has access to what while still giving individuals and teams the appropriate permissions to create powerful personalized experiences.
Multiple apps, teams, and countries. One simple place to govern it all.
Your brand is complex. Teams are cross-functional, fluid, and dispersed. This makes it complicated to ensure that each team member has access only to the property or data they are allowed and need to access.
Enterprise governance in Adobe Target allows you to build teams that work exactly how you do while ensuring access to company properties and data is appropriate for each user’s role. Deploy permission controls by device, channel, country, brand, and more. For instance, give your mobile product and development teams free rein over their app without giving them control of your main marketing website. Or, let your creative agency personalize a single landing page without giving them broader insight into your Adobe Target actions and data. With this level of granular control, your teams can execute powerful, personalized experiences without sacrificing critical governance.
See what makes it work.
Access Levels
Let team members wear the right hat — observer, editor, or approver — for each workspace based on access needed. Permissions are easily managed within Adobe Experience Cloud or the enterprise permissions API.
Flexible Workspaces
Create workspaces anytime for any team. Start by separately assigning each member access and then assign the team to the property.
Business-Aligned Properties
Define properties according to how your business works. This can be by domain, mobile channel, country, language, or brand — whatever works best for you.
Many Teams, Zero Conflicts
Expand your personalization program across the entire organization without worry. Gated access to properties and workspaces ensures teams run activities together conflict-free.
Learn More about Enterprise Governance in Adobe Target.
Perfect your permission controls.
With a variety of ways to define who has what access to what properties, you’ll always have the right level of control.
Workspaces that work the way you do.
See how to create workspaces that let you grant access to data and properties according to the way your teams work.
See related features
Behavioral targeting
Target based on behavior like previous visit patterns, product interests, searches, purchases, campaign exposure, and campaign responses, as well as if a visitor is a new or return visitor, or if they’re a prospect or already a customer. Use this information to launch more effective campaigns.
Rules-based personalization
Tailor experiences based on browser or device type, brand affinity, whether visitors are new or returning, or any existing profile data you have at your disposal. Build your own rules to drive personalization across different touchpoints.