Asset management

Bring marketing and creative workflows together with Adobe’s digital asset management solution — Adobe Experience Manager Assets Essentials — accessible directly from Adobe Journey Optimizer.

Brands need a single, central location to store, manage, discover and distribute the digital assets they use in the messages they deliver to customers as part of their customer journey.

Experience Manager Assets Essentials is a collaborative, centralised asset workspace that unifies digital assets for experience delivery. Easily organise, tag, nd and access approved production assets via the embedded experience directly in Journey Optimizer to ensure brand consistency across the messages in each customer journey.

Multi channel commerce

See what makes asset management work.

Central source for assets

Access the Assets Essentials repository directly from within Journey Optimizer.

Tags and metadata

Use metadata and AI-driven auto-tagging powered by Adobe Sensei to increase the searchability of assets.



Manage the assets directly within Journey Optimizer with Experience Manager Assets Essentials, a robust and powerful DAM that’s connected to Adobe Creative Cloud.

Cross-team collaboration

Enable creative and marketing teams to communicate, assign, track and collaborate on creative tasks.

Organisation and management

Upload and organise assets easily in folders based on your email campaigns.

Editing options

Perform basic image editing, like spot healing, cropping and resizing, with the built-in Adobe Photoshop Express.


Govern and manage assets better and ensure asset compliance by knowing status and expiration details.



Understand which assets are your most valuable based on which are being downloaded and used most often.

Learn more about advanced customer journey orchestration with Journey Optimizer.

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